Diseño Gráfico

Permanent URI for this collection

https://repositorio.sudamericano.edu.ec/handle/123456789/28

Browse

Now showing 1 - 20 of 157

Guía histórica digital e impresa sobre las calles más relevantes del cantón Cuenca que se encuentran dentro del Centro Histórico aplicando realidad aumentada
(Instituto de Tecnologías Sudamericano, 2019) Prado Alvarado Jessica Alexandra; Guamán Medina Edisson Fernando
The purpose of this project is to propose the development of a digital historical guide of the most striking streets of the Historic Center of Cuenca province of Azuay, Ecuador with the support of the Direccion de Areas Historicas y Patrimoniales. With the purpose of offering brief and precise information to national and foreign tourists who visit our city. In the first chapter of the thesis the problem is addressed, in chapter two theoretical, conceptual, legal framework was made and in chapter three the research methodology of the main streets of the Historic Center is structured finally in chapter four The analysis and interpretation of results was carried out through interviews to conclude with the creation of the historical guide that allows a detailed reading of the illustrious characters that are recorded in the streets of Cuenca. Within the creation of the guide, the survey of the main streets is developed to continue with the study through a signing gathering brief information about its history, the conceptualization of the digital guide, the legal framework, the project technique that includes the description, the Design for structuring the guide. For the conclusion of this project, bibliographic research was also carried out through the field visit to libraries of different public entities to obtain better information results. According to the concept of (Sandoval Guerrero, 2017) of Cultural heritage and tourism are two areas of high interest for the tourist community at national and international level, because their relationship determines the tastes and preferences of visitors to their destinations; Based on this premise, this study aims to recognize the interrelation between them, identifying tourism products related to cultural tourism, due to the importance of the vital contribution to this sector of the country's economy. The methodology applied is based on the documentary analysis on heritage, cultural heritage, tourism and cultural tourism from the perspective of various theorists; On the other hand, there has been a statistical survey of movable heritage assets registered in the Ecuadorian Cultural Heritage Information System (SIPCE), of the National Heritage Institute (INPC) and which are part of Ecuador's tourism offer. The study revealed that the highest percentage of tourist concentration is located in destinations such as Quito, Guayaquil, Santa Elena and Cuenca, these spaces have attractions related to material cultural heritage, many of them cataloged and registered, while others have not yet been. Therefore, the existence of a considerable number of them was identified, which reflect the essence, the symbolic and identity value of the peoples to which they belong; giving the visitor the cultural diversity of the country, due to its condition of being diverse and intercultural, evidenced by the exhibition of tangible and intangible heritage as a means of manifesting ideas, thoughts, desires, frustrations and needs.
Diseño de infografías animadas sobre las fiestas religiosas y tradicionales para el Museo de la Vicaría de la ciudad de Gualaceo
(Instituto de Tecnologías Sudamericano, 2019) Saca Cuji Nelson Esteban; Figueroa Zhiñin Carlos Gustavo
This written document raises the problem of the fact that in the Museum of Religious Art of the Vicariate of the City of Gualaceo, it has digital rooms or cinemas, but the material exposed in it is not of the quality that should be exhibited, for what makes a historical and cultural inquiry of the main religious and traditional festivals of this canton; animated infographics are proposed in which the visitor is presented a historical summary of each experiential and transcendental characteristic from the Gualaceñan identity. This work involves the criteria and concepts from design in the part of the digital animation that is realized by diverse video, audio, images and effects computer programs, whose fines allow to create a creative and innovative process. The color, typography and animation creates a pleasant, fresh and persuasive mix for those who go into a modern space with digital features. The animated infographics help us to know in an entertaining way every feature and important fact of these religious and popular manifestations which are: "Pase del Niño", "Mayo mes de María y las Cruces", "Corpus Christi and Septenario", and "El Patrón Santiago". To support all that has been done, we used bibliographic sources that lead us to conclude a work that matches the needs of the museum. This opened our eyes by allowing us to know our own folkloric manifestations and bringing them to others thanks to the knowledge acquired in the past years of study.
Diseño y diagramación de una colección de ilustraciones biográficas de personajes ilustres para la Empresa Pública Municipal de Servicios de Cementerios, Salas de Velación y Exequias de cantón Cuenca, EMUCE EP
(Instituto de Tecnologías Sudamericano, 2019) Christian Adrián Rodas Aucapiña
The purpose of this project is to create a medium that allows children, youth and adults to learn more about the illustrious characters of Cuenca. These characters contributed to the development and sowed the roots of the city's culture. This project proposes the creation and design of biographical illustrations that aims to be a dissemination resource, so that children, youth and adults can inform and learn. For this process, surveys were conducted to determine if the implementation of a biographical illustration of illustrious characters is necessary, which gave as positive for its realization, prior to this the elements to be developed for the creation of character illustration were raised, the design of graphic elements was also processed, these will allow a more homogeneous creation. Sketches were developed which are important as guides for the layout and placement of support elements. Additional elements already created are based on a specific structure respecting spaces and seeking to create prominent pages of visual elements.
Diseño de una aplicación móvil en plataforma Android, para gestión de atención al cliente de la empresa Job Sport
(Instituto de Tecnologías Sudamericano, 2019) Jorge Adrián Ávila Bustamante; Christian Orlando León Guamán
The objective of this work is to design a “Mobile application in Android platform, for customer service management of the Job sport company in the parish Ricaurte, Cuenca canton.” This application will optimize the way of receiving orders from the company. For this, different types of research methods were applied, on the one hand, the qualitative-quantitative method for obtaining information and on the other, the interview with the owner to detect the problem of the JOB SPORT company. According to the interviews and survey that was carried out, it was determined that the problem is found in customer service in more detail in the reception of orders, so the idea of designing a mobile application, for customer service management, was a positive contribution. for the company, since customers can be faster to be able to make the prototypes and quote in real time by creating a virtual store accessible twenty four hours a day from their smartphone anywhere.
Diseño de un sitio web responsive para registrar las reservas de canchas sintéticas de la ciudad de Cuenca con el apoyo de la empresa “LA CHAMPIONS”
(Instituto de Tecnologías Sudamericano, 2019) Daniel Fernando Collaguazo López
Diseño de un catálogo para una nueva línea de baldosas cerámicas para la Empresa Rialto S.A de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2019) Kevin Fernando Riera Álvarez
To reach the realization and materialization of this project, “DESIGN A LINE OF CERAMIC TILES FOR THE RIALTO COMPANY A.S OF THE CUENCA CITY”. This has demanded of an analysis focused on the current situation of ceramics, where the problem of receiving tiles with model designs out of preference, allows to visualize a possible solution through the use of graphic design graphic applied to the ceramic area. the what is innovative. Once the problem is defined, the interest of the proposed catalog is to break the dependence that ceramics maintains with international designs and models arriving in the country, 9 years after being a trend. It is through graphic design, of the foundations of design, of the main Gestalt`s laws, of symmetry concepts, colorimetry and ergonomics, creation of this catalogue has been accomplished, applicable to ceramics of floor tiles. Within this proposal and being the graphic design considered a creation tool, it has been necessary also use editorial design, to develop a catalog that potentially improves the idea, image and the finished product. All factory information has been collected and processed through data analysis, considering the needs and corporate requirement; to develop the processes of: sketching, chart creation and natural textures that allow to reach a functional product applied in ceramics by means of the 3D digital printing, that offers the KERAJET technology.
Neurodiseño aplicado en la publicidad para redes sociales acerca de la práctica de deportes en niñas/os, en la Escuela de ballet Balerina Ballet y el Club Deportivo Armis Cuenca City F.C
(Instituto de Tecnologías Sudamericano, 2020) Diana Cristina Sempértegui Jara
This project investigates and analyzes the impact of the Neurodiseño methodology applied in advertising videos of sports in children at the Balerina Ballet School of Ballet and the Armis City F.C. It is an exploratory and applied research, the field study is carried out in Cuenca in the places of the schools mentioned above, where before and after surveys will be conducted to evaluate the positive or negative results obtained through the Neurodiseño methodology.
Elaboración de material didáctico para niños con discapacidad auditiva de la Unidad Educativa Especial Claudio Neira Garzón de la ciudad de la Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Jenny Méndez
Compiling the experience of teachers dedicated to the special education of this type of children and applying graphic design concepts, he has developed memory and learning game cards illustrative of numbers and letters in development, uses typography and illustration as tools visuals; to strengthen flashy learning for children with hearing impairment. In our country Ecuador, there is no graphic system applied to the development of specific teaching material for children with hearing impairment, which helps them learn sign language learning.
Plan de branding y creación de logotipo, y manual de identidad corporativa para la Empresa Phitanamaki CIA. LTDA. en la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Mendoza Wolf Juliana Stefania; Quito Villa Esteban Leonardo
This project is responsible for generating direct connection with the brand, especially through brand, redesign of a new corporate visual identity for the hat exporting company "Phitanamaki"; artisan hands of the city of Cuenca and an advertising campaign on the social network Facebook. A coherent visual identity brings many benefits to an institution. This work aims to cover several aspects from the creation of identity, such as the development of a new Imagotype, accompanied by a user manual and a public campaign on the social network of Facebook to the creation of events, which can maintain a connection more direct between consumers and the company; In addition to establishing links with employees through employer branding, employees can have that way that they feel more motivated when doing their jobs and in this way be able to convey that motivation to their customers. The restructuring of a brand is very important for a company to reach the highest levels in the performance of its functions. A corporate manual is the physical manifestation and makes visual references of the identity of an organization. Through environmental research and market research, learn more about the reasons why consumers buy products, thereby obtaining strategies that allow you to lose the opportunities presented by the company. After a previous study and the subsequent creation of a creative brief, a new Isologotype was developed, which was the basis for starting to work on the manual; This defines the appropriate uses and applications both internally and externally in print and digital media. The project sought to provide a cooler graphic identity that matches the name and efforts they make so that more people can identify with the company's projects.
Diseño de videojuego basado en la Leyenda del Diablo Huma para el Museo Pumapungo de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Vincenzo Gabriel Amato Cabascango; Freddy Alberto Ulloa Rojas
This thesis project is focused on the areas of illustration, Multimedia Graphic Design and programming. This work is developed based on the Cañarí culture and the legend of the Devil Huma, publicizing our culture, history and the social. Is important to consider that this project is focused on a young audience from 13 to 25 years old.
Plan de negocios y construcción de marca para una cafetería en la ciudad de Cuenca – Azuay – Ecuador
(Instituto de Tecnologías Sudamericano, 2020) Anchundia Valdiviezo Emily Valeria; Vera Guzmán William Alexis; Lojano Mogrovejo Jonnathan Mauricio
The following project seeks as main objective the proposal to implement a cafeteria in the city of Cuenca called “LA MONITA”, located in the sector of San Blas, Cuenca for its high traffic of students, collaborators and more than one for potential clients such as tourists, both national and international, providing products based on Green Banana in its different forms, combined with the delicious seasoning of the Ecuadorian coast, for which several techniques have been used for its implementation, such as the PESTAL analysis and the 5 forces Porter, which will result in the Strengths, Opportunities, Weaknesses and Threats of the company against the current market. Another proposed method is the CANVA canvas model, which will guide the introduction to the market step by step guaranteeing a better reception and innovating the company accompanied by the construction of brand and corporate image to achieve a good reputation in the market and be a great memory for customers, generating in each of the products, spaces, packaging and advertising, a sense of belonging, a feeling of transfer to different places of the Ecuadorian coasts, in addition several strategies for market introduction have also been implemented and positioning in it, such as the presence in social networks to attract a younger audience since it is a means that has become traditional in the current market, loyalty and trafic buiding strategies, as well as carrying out a cost analysis relevant to each strategy and evaluating the projected growth, resulting in favorable profitability values.
Diseño y diagramación de un producto editorial, documentando el arduo trabajo en equipo entre estudiantes y docentes del “Instituto Tecnológico Sudamericano” referente a las mascaradas del 6 de enero en la ciudad de Cuenca, mediante la perspectiva de Ismael Vásquez
(Instituto de Tecnologías Sudamericano, 2020) Ismael Sebastián Vásquez Moncayo
The Feast of the Holy Innocents, represents a tradition in which many people participate on January 6, take to the streets with all kinds of costumes and parades are organized in a parade in which national facts and characters are usually recreated and most outstanding internationals of the previous year. In Ecuador this festival is celebrated in the main cities with masquerades and satires, particularly in Cuenca, the traditional thing is to celebrate with persistent teasing and jokes since the time of the Colony, on this date it is sought to highlight the innocence of the people through jokes and teasing, the same that start from December twenty-eight and end on January 6. The purpose of this technical project is to expose the process that was carried out through the design and layout of an editorial product, documenting the hard teamwork between students and teachers of the South American Technological Institute, referring to the masquerades of January 6, 2020 in the city of Cuenca, through the perspective of Ismael Vásquez. Throughout this action, it intervenes in different areas from the concretion of ideas for the topic raised in several meetings of teachers and students to the direction and execution within the group work of the Faculty of Graphic Design and other careers within the institute. Essential methodologies were applied to gather the accumulation of information and obtain the problem through surveys, field work, direct observation, etc. Which resulted in the students not having a favorable connection for teamwork.
Diseño de productos interactivos turísticos para la Catedral de la Inmaculada Concepción de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Aguayo Macías José Bladimir; Campoverde Valencia Carlos Marcelo
This project is focused on conducting research on all the civil and religious legacy characters that make Cuenca a generator of an extraordinary cultural value, which are notoriously found in the crypt and that today are significant illustrations of the present. Taking as a base the mentioned purpose, the technical signing of illustrious people who are in the crypt and give way to the debugging of research is emphasized. After this, we selected information to design and make a layout of interactive cards. These indicators of information help tourists by describing the date of birth and death, educational level, photographic record and works or contributions for the city or for the Cathedral. In the same way, it was created an audiovisual product that shows attributes and information of the temple as value of technological and digital innovation for the promotion and dissemination of tourist attraction.
Promoción turística: “Cuenca un rincón de belleza” guía bajo el sistema braille de lugares emblemáticos del Centro Histórico de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Ñauta Morocho Mayra Jannina; Parapi Rojas Edison Wilfrido
This project called Tourism Promotion: "Cuenca: a corner of beauty" A guide under the Braille system of emblematic places of the historical center in the city of Cuenca, intends to develop a guide under the Braille system of emblematic places of the Historic Center of the city of Cuenca - Ecuador, with the purpose of providing accessible tourist information for people with visual disabilities, thus implementing an inclusive tourism, supporting such form to the personal and social development, hoping to obtain an advance in the inclusion, considering that the braille system is a system of tactile reading and writing; also, it is the main communication method of a person with profound visual impairment, therefore, we will emphasize this system.
Diseño e implementación de cédulas interpretativas desplegables, infografías interactivas y video en inglés y español para el Museo de la Inmaculada Concepción de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Santiago Fernando Bueno Monje; Jonnathan Alan León Goméz
Nowadays, technology is present in all aspects of our lives, so it´s inevitable that it doesn´t to be part from our daily life, it is always intervening in each activity, in every need and even in our way of learning. Watch this, our project focuses on the design of new forms of self-learning for the Museum of the Concepts of the city of Cuenca, as a first objective, we have collected information, to redesign the existing identification cards in the museum, we have chosen for a homologated and minimalist design, which preserves the internal image of the museum. Integrating to them the technology of QR codes, to access an interactive infographic with which you can make a self-guidance and an informative video narrated by the museum's director.
Creación de cortometrajes animados por medio de herramientas multimedia para conocer los personajes destacados del Ecuador para el Museo Pumapungo de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Peralta Fernández Cristopher Guillermo; Muñoz Lupercio Jhon Patricio
Nowadays people are closely linked to the new technologies that are offered, but these are mostly used in a equivocal way and they are not used mainly by teenagers. Adolescents are a particularly vulnerable population group in being able to develop risk behaviors related to the internet and new technologies, being at an age that is characterized by difficulties in measuring risks, a false sense of invulnerability, the need to socialize and also the need for privacy, leaving aside the main events that happened in the country. Due to this lack of interest on the part of adolescents in the following degree work, a study of resources and digital methods is carried out to streamline and transmit information in an entertaining way, based on animated short films. In this way the main characters were defined with a specific graphic line as well as the chromatic for each short film after creating the scenarios, the proposal is proposed as the first phase since the prominent characters are of greater number, and with these elements you can base for the creation of future short films.
Diseño de imagen de marca y campaña publicitaria en redes sociales para la Granja Fernández en la parroquia de Jima
(Instituto de Tecnologías Sudamericano, 2020) Cristian Hernán Fernandez Duchitanga
Currently, the digital advertising and online marketing have become fashionable, this has led many companies in the world to sell their products and services through advertising campaigns on social networks, thereby achieving market positioning. The objective of the project is to create a Corporate Identity Manual for the Granja Integral Fernandez and position the brand through the design of an advertising campaign offering the different products. In the first part we will talk about the purpose of the work. This part will include the introduction, the problem statement, justification and objectives of the project. In the second part we will start making proposals for sketches for the creation of the brand, creating plans, general dimensions of the design. In the third part, an advertising campaign will be carried out on social networks (Facebook and Instagram) applying the design concepts, with the aim of publicizing the brand and the different products offered by the farm. Finally, the list of both organizational conditions will be taken into account, which deals with the schedule of activities carried out for the project; economic, which will explain centered on the overall cost of the finished design.
Visualización de datos aplicados a la promoción de los complejos arqueológicos de la provincia del Cañar, caso Complejo Arqueológico Ingapirca
(Instituto de Tecnologías Sudamericano, 2020) Priscila Verónica Torres Rojas
In the province of Cañar, there are great vestiges of this historical heritage, however, it is not being promoted or disseminated, for this reason, it remains in collective oblivion. With the tools and methodology of data visualization and interactivity such as multimedia, a communicational alternative is developed and applied from a modern vision to promote and promote archaeological tourism. This graphic design project uses 360 photography tools and web design to create a site where the most important archaeological complexes in the province of Cañar are promoted, allowing the user to fully know connotative and denotative aspects of the complex.
Creación de manual de identidad visual corporativa y campaña publicitaria en la red social Facebook, Instagram y Twitter de la “Granja Escuela Ecológica Learnaya” de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Pedro Marcelo Tacuri Ayavaca
In the present project, we designed the logo and the visual corporate identity manual for the "Learnaya Ecological Farm School". Now for the development of the project we proceed to mention or detail the parameters in which we will work or improve its image, such as the design of the logo and corporate visual identity manual. Therefore we began to design the logo by taking some of the characteristics that identify them as mountains and lagoon behind the Farm School, in this case we used those elements for the simple fact that this reference gives much to say about the Farm School. This will be based mainly on the analysis of the problems encountered during the project, and then an analysis will be made to begin with the sketch that will be the new logo, making any changes that may be necessary for a better identity. The graphic line corresponding to the Farm School will be taken into account when the vectorization begins after the sketch is approved. On the other hand, the corporate chromatic was used green, cyan and blue, as these three colors are associated with nature, loyalty, peace, these three colors were defined for both the isologian and the typography respectively. The typography is in line with the imagotype because it is rigid and shows freshness, relaxation and loyalty, which is what characterizes the company. We brought together all these elements described and applied them in different ways to use the brand. The intention is to use a digital marketing campaign on the social networks Facebook, Instagram and Twitter to publicize the services it provides, so that they know everything that the people of Cuenca have to offer. To fulfill this task, the methodology of research, interview, data collection and peer analysis was used. In this way, sketches for the new imagotype and the marketing campaign were developed and finally digitized and laid out in the different Adobe programs.
Diseño de una guía de impresión y terminados gráficos en realidad aumentada para emprendedores, diseñadores, estudiantes y docentes “El Artesano”
(Instituto de Tecnologías Sudamericano, 2020) Jonathan Xavier Calle Maura; Juan José Vásconez Bravo
The purpose of this project is to publicize the procedure or processes for printing and final finishes within the printing industry. Through the DESIGN OF A PRINTING GUIDE AND GRAPHIC FINISHES, which will reinforce the entire process mentioned above and with the help of the Augmented Reality tool applied to our guide, it will be taught in a different and much more concise way to our target audience. The first step in the development of our Printing Guide is the collection of information about; the printing processes and final finishes that were provided by the owners of the different printers in Cuenca, as well as information about the Augmented Reality process. The next step is the analysis of counterparts, since this helps us to have a clearer vision of what we want to project. After having a clear idea, we begin the development of the brand for our guide in this case is called “EL ARTESANO”. Once the sketch that best fits was approved, the information gathered in the layout and development of the graphic line for the printing guide in the Adobe Illustrator program was carried out. This resulted in a DESIGN OF A PRINTING GUIDE AND GRAPHIC FINISHES IN INCREASED REALITY FOR ENTREPRENEURS, DESIGNERS, STUDENTS AND TEACHERS "EL ARTESANO" and a very sober graphic composition.

Browse

Browsing Diseño Gráfico by Issue Date

Results Per Page

Sort Options