Diseño Gráfico

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    Metodología lúdica interactiva para el aprendizaje de lengua de señas: Diseño de material didáctico para la Fundación “Escúchame” de Cuenca
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Cruz Defaz Nicole Guadalupe
    This research and design study addresses the communication barriers that exist between members of the "Escúchame" Foundation and individuals with hearing impairments who use Ecuadorian Sign Language as their primary means of communication. Through an evaluation using surveys, semi-structured interviews, and direct observation, a limited understanding of this language and a lack of accessible and engaging visual resources to facilitate its learning were identified. The En-Señas project was created to meet this need, based on Design Thinking and Universal Design for Learning. It is an educational proposal focused on teaching the basics of Ecuadorian Sign Language. The final product consists of an illustrated visual guide containing essential vocabulary, hand gestures, movement and trajectory symbols, and QR codes linked to audiovisual content. The proposal is complemented by a card game for understanding gestures and memory games focused on the alphabet and numbers. The research showed that the use of visual resources and recreational activities is perceived positively, as they contribute to motivation, understanding, practice, and the strengthening of more inclusive communication within the foundation.
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    Desarrollo de rebranding y diseño de un personaje mediante modelado 3D para la humanización de la marca Speed Net en el cantón Oña
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Morocho Sanmartin Jonnathan Patricio
    The project proposed a rebranding strategy for Speed Net, an internet service provider in the Oña canton, with the aim of refreshing its visual identity, improving brand recognition, and making its communication more relatable to the public. The research employed a quantitative and descriptive approach, utilizing surveys administered to 28 users, direct observation, and a review of graphic references. The data obtained confirmed that the company already has a presence in the canton, although its image lacks consistency and its digital presence remains limited. Using Design Thinking methodology, the project focused on redesigning the graphic identifier, selecting a blue and yellow color scheme, defining an institutional typeface, and creating applications for print and digital media. A corporate character was also developed using 3D modeling, designed to convey approachability, dynamism, and professionalism. The proposal includes elements for social media, promotional materials, vehicles, merchandising, and an identity manual, thus forming a more organized, flexible visual system that reflects the reality of the Oña canton.
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    Estrategias de comunicación para la empresa TreeAngle Studio de Cuenca, para fortalecer la identidad cultural mediante una línea gráfica de ilustraciones gastronómicas
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Campoverde Arias Kevin Santiago
    The objective of this research was to develop a graphic design proposal applied to personalized T shirts and an advertising campaign aimed at promoting Ecuadorian gastronomic cultural identity in the city of Cuenca, using the TreeAngle brand as a case study. The study arose from the limited availability of graphic products that represent Ecuador's rich gastronomy from a contemporary perspective, despite gastronomy being one of the country's most significant elements of cultural identity. The research adopted a mixed-method approach with a descriptive scope and a documentary and field research design. Data collection techniques included observation, analysis of graphic references, and a survey conducted with 43 participants from the target audience. The results made it possible to identify consumer preferences and the level of acceptance of the proposed design. The project was developed using the Design Thinking methodology, following its five stages: empathize, define, ideate, prototype, and test. This approach facilitated a user centered creative process focused on the needs and expectations of potential consumers. As a result, a collection of illustrated T-shirts inspired by traditional Ecuadorian dishes and colloquial Ecuadorian expressions was designed, accompanied by an advertising campaign intended to strengthen its dissemination and cultural impact. The study concludes that graphic design is an effective tool for communicating, preserving, and promoting cultural identity by transforming traditional elements of Ecuadorian gastronomy into innovative visual products with both cultural and commercial value.
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    Diseño de un sistema de comunicación visual inclusivo para la interpretación museográfica en la fábrica Industrial Fátima
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Guanoquiza Guaillas Juan Diego
    This research aimed to develop an inclusive visual communication system for the museographic interpretation of Industrial Fátima, a traditional chocolate factory located in Cuenca, Ecuador. The proposal arose from the need to improve the visitor experience by addressing the lack of visual resources that explain the factory's history, its handcrafted machinery, and the cocoa production process. A mixed-method, descriptive research approach with documentary and field design was employed. Data were collected through direct observation, interviews, and surveys conducted with the factory management and visitors. The findings revealed significant needs related to accessibility, orientation, and information interpretation, particularly among children, older adults, and international tourists. Based on this diagnosis, a comprehensive visual communication proposal was developed, including a bilingual signage system, museographic panels and infographics, a historical timeline, educational materials for children, a brand mascot, visual identity elements, promotional materials, and an informational website for tour reservations and the dissemination of the factory's historical heritage. The implementation of these resources strengthened the communication of the guided tour, improved access to information, and enhanced the appreciation of the factory's industrial and cultural heritage, contributing to a more inclusive, understandable, and engaging visitor experience.
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    Manual de producción para cortometrajes de animación 2D: Guía de procesos a partir de una producción animada para la productora OscuraFilms, Cuenca, Ecuador
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Herráez Maldonado José Patricio
    The Ecuadorian 2D animation industry has increased its content output without independent production companies relying on documented production processes, a situation that at OscuraFilms, a production company based in Cuenca, results in technical bottlenecks, visual inconsistencies between phases, and difficulties scaling projects. Given this methodological gap, the present study aimed to design a process guide for the production of 2D animated short films, applied to the development of the author short film Ter: La casa. The study was carried out using the MOICAR methodology (Moya Méndez, 2026), composed of the documentary, experimental, and discursive stages, combining qualitative and quantitative data collection techniques, including an interview with the production company's manager, a focus group with industry professionals, and a survey applied to animators and graphic designers in the region. The results showed that 48.4 percent of practitioners work intuitively and that 51.6 percent frequently experience visual or technical inconsistencies, while 87.1 percent of the sample considered it pertinent to have a technical creative manual to order the workflow. Based on this evidence, it can be concluded that the lack of a documented process system is a widespread problem in the independent animation sector of Cuenca, and that the proposed manual, validated through practical application in a real production case, offers a replicable tool to optimize time, visual quality, and technical communication in small work teams.