Repositorio Digital del Instituto Sudamericano
Repositorio Digital del Instituto Sudamericano
Bienvenidos a nuestro Repositorio, donde se publican los resultados de los proyectos y las tesis de titulación de nuestros estudiantes.
En el Instituto Sudamericano, cada estudiante es un universo de posibilidades, donde el conocimiento no es un destino, sino un viaje continuo de transformación personal y profesional.
Communities in DSpace
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Publicaciones Científicas de la Comunidad Académica del Instituto Sudamericano La comunidad académica del Instituto Sudamericano, compuesta por docentes y estudiantes, destaca por sus publicaciones científicas que impulsan la investigación, la innovación y el desarrollo en diversas disciplinas, fortaleciendo el conocimiento y la excelencia académica institucional.Tesis Área Administración Proyectos relacionados con la gestión empresarial, el marketing digital, el talento humano y la contabilidad, orientados a la innovación y desarrollo organizacional.Tesis Área de Servicios Investigaciones sobre turismo y gastronomía, con énfasis en la promoción cultural, el desarrollo turístico y la creatividad culinaria.Tesis Área Salud Trabajos académicos enfocados en el bienestar, la atención sanitaria y el cuidado integral, destacando la carrera de Enfermería.Tesis Área TIC's Proyectos tecnológicos que abarcan desarrollo de software, diseño gráfico, sistemas eléctricos y redes de telecomunicaciones.
Recent Submissions
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Creación de un documental audiovisual sobre el proceso de cultivo y su significado cultural en la Plaza de las Flores de Cuenca, en colaboración con la Casa de la Cultura Ecuatoriana, Núcleo del Azuay
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Segarra Cajamarca Ariel Sebastián; Suarez Ávila Paula Anahí
This research was conducted in the city of Cuenca and focuses on enhancing the value of the Plaza de las Flores (Flower Square), based on an appreciation of the work and cultural identity of the flower growers who are part of the Virgen del Tránsito Flower and Plant Association. The main problem stems from the limited social and cultural visibility of their daily work, as well as the public's lack of awareness regarding the processes, history, traditions, and meanings surrounding this emblematic space. The overall objective of the project was to disseminate and reinforce the cultural identity of the flower growers in the Plaza de las Flores through the application of graphic design and audiovisual resources. To this end, a qualitative methodology with a participatory approach was employed, using techniques such as interviews, direct and indirect observation, and photographic and audiovisual documentation, which helped to gather information from the experiences and voices of the participants. As a result, an audiovisual documentary was developed, accompanied by a visual identity, promotional graphic elements, and an identity manual, ensuring visual and communicative coherence. These products allow us to convey the history, traditions, and daily reality of flower growers, generating a positive impact on public perception.
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Desarrollo de recursos digitales interactivos para la visibilización y revalorización del trabajo artesanal en Cuenca para el CIDAP
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Arpi Pesántez Josseline Margarita; Naranjo Cedillo Katia Denisse
With its focus on preserving and promoting artisanal heritage as a living tradition, the CIDAP Museum of Folk Arts faces the challenge of a primarily static exhibition format, which limits participation and accessibility in understanding and appreciating artisanal work. To address this situation, drawing on graphic design and multimedia tools, the goal of this project was to create interactive digital resources as a contribution to reexamining the craftsmanship represented in the museum’s collections. Research was conducted using a mixed-methods, descriptive approach, employing the action research method, including direct and indirect observation, interviews, a focus group, and a survey of young people aged 15 to 30 in downtown Cuenca. The methodology developed by Ambrose and Harris was used to develop the proposal, incorporating vector illustration, 3D modeling, digital animation, and interactive programming. As a result, four interactive resources were designed that allow visitors to interact through body movement, sound, and augmented reality via QR codes. The results demonstrated that the public is very receptive to this type of initiative, confirming that graphic design is a strategic tool for cultural mediation capable of enhancing visual communication, visitor engagement, and the revitalization of the value of CIDAP’s artisanal heritage.
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Gestión turística: Revenue Management para el sector de alojamiento del cantón Limón Indanza, provincia de Morona Santiago
(Instituto Superior Tecnológico Particular Sudamericano, 2020) Guzmán Segarra Angélica Carolina
The present work, whose objective is to design a “Revenue Management for accommodation service providers in the Limón Indanza canton, Morona Santiago province”, this system will benefit to improve the management within the accommodation area. To do this, different types of research methodology were applied, qualitative and quantitative methods were applied to obtain information from entrepreneurs, through interviews and surveys. For the knowledge of the information on the accommodation establishments within the canton, cross-sectional research was applied, in addition the experimental and observational method was applied, which will serve to see the services of the establishments. According to the results obtained through the methods applied, it is concluded that the proposal made for the owners of the accommodation establishments in the canton has an 83% acceptance according to the surveys carried out in the locality. The design of the program was carried out based on the needs of the owners of the accommodation establishments, in addition to being a simple program to use that can benefit companies in decision making or new marketing strategies.
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Implementación de una aplicación de control contable para el Centro de Compras 9 de Octubre
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Guiracocha Déleg Maritza Daniela
The control of income and expenses in the small businesses of the 9 de Octubre Shopping Center presents difficulties due to the use of manual records and the limited use of technology, which affects financial organization and decision-making. In this context, the purpose of the present study was to implement an accounting control application for computers with Windows 11 and Android devices that optimizes the recording and tracking of financial operations for merchants. The research was applied, with a mixed approach, a non-experimental cross sectional design, and a descriptive scope. The population consisted of 212 merchants, and a non-probabilistic convenience sample of 20 participants was used. For data collection, focus groups, semi-structured interviews, surveys, document analysis, and direct observation were employed. The results showed that 75% of merchants do not use technological tools for financial control, 65% do not keep a record of income and expenses, 90% expressed willingness to use an application, 75% showed interest in receiving training, and 85% considered it important to have an accounting control tool. Based on these findings, an application was implemented that integrates modules for income, expenses, customers, suppliers, accounts receivable and payable, and financial reports. It is concluded that the implementation of this application constitutes a viable alternative to strengthen financial control, improve the organization of accounting information, and support decision-making thru the use of digital technologies.
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Diseño de un sistema editorial transmedia y narrativa audiovisual para la promoción debandas emergentes de Cuenca como aporte a la gestión cultural de la prefectura del Azuay
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Maldonado Vintimilla Sofía; Pucha Bajaña Carolina Belén
This degree project showcases the process behind creating a photographic and narrative magazine called “Tiwii” that will be published in a hybrid format, showcasing both the visual identity and the personality of emerging bands in the city of Cuenca. Rather than presenting a strictly professional perspective on each band, the magazine will offer a more intimate and personal view, allowing readers to feel a stronger connection to each band. This project claims to provide these bands with a launchpad for their careers, as well as to offer them visibility and recognition. As an added value, the project includes recorded interviews with the ten participating bands and an advertising campaign for an event centered on the magazine’s launch and a discussion session where the bands can connect more closely with their target audience. All of this is accompanied by an editorial design that features a defined visual narrative and a distinct identity, demonstrating that design does more than simply decorate—it also generates anticipation, visibility, and recognition for the client, while simultaneously contributing to the preservation of the local music culture.