Repositorio Digital del Instituto Sudamericano
Repositorio Digital del Instituto Sudamericano
Bienvenidos a nuestro Repositorio, donde se publican los resultados de los proyectos y las tesis de titulación de nuestros estudiantes.
En el Instituto Sudamericano, cada estudiante es un universo de posibilidades, donde el conocimiento no es un destino, sino un viaje continuo de transformación personal y profesional.
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Publicaciones Científicas de la Comunidad Académica del Instituto Sudamericano La comunidad académica del Instituto Sudamericano, compuesta por docentes y estudiantes, destaca por sus publicaciones científicas que impulsan la investigación, la innovación y el desarrollo en diversas disciplinas, fortaleciendo el conocimiento y la excelencia académica institucional.Tesis Área Administración Proyectos relacionados con la gestión empresarial, el marketing digital, el talento humano y la contabilidad, orientados a la innovación y desarrollo organizacional.Tesis Área de Servicios Investigaciones sobre turismo y gastronomía, con énfasis en la promoción cultural, el desarrollo turístico y la creatividad culinaria.Tesis Área Salud Trabajos académicos enfocados en el bienestar, la atención sanitaria y el cuidado integral, destacando la carrera de Enfermería.Tesis Área TIC's Proyectos tecnológicos que abarcan desarrollo de software, diseño gráfico, sistemas eléctricos y redes de telecomunicaciones.
Recent Submissions
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Sistema de comunicación visual interactivo para fortalecer la experiencia del cliente en la cervecería Cervimundo
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Segovia Benalcázar Cristian Andrés; Tenempaguay Aguinsaca Carmen Estefanía
This research proposes an interactive visual communication system to enhance the customer experience at the Cervimundo brewery, located in Cuenca, Ecuador. The identified problem is the limited interaction between customers and the establishment, caused by a lack of visual resources that facilitate understanding of the beer and food offerings. This negatively impacts decision-making and the overall customer experience. The proposal includes the development of two physical menus, as well as augmented reality infographics. Design Thinking was adopted as the working methodology due to its adaptability to graphic design projects. High-fidelity prototypes were tested in real-world environments, yielding favorable results in key aspects such as functionality, ease of use, and information comprehension. It is concluded that incorporating cutting-edge tools within a visual communication system helps users make informed decisions and strengthens the brand's innovative identity.
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Identidad visual corporativa y sistema estratégico de comunicación institucional orientado al fortalecimiento de la imagen, posicionamiento y gestión del Gad Parroquial de Jima, cantón Sígsig
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Romero Sinchi David Sebastián; Romoleroux Muñoz Ronald Adrián
This graduation project presents the development of the corporate visual identity design and the strategic communicational and institutional system for the Parochial Autonomous Decentralized Government (GAD) of Jima, located in the Sígsig canton. A visual and communicative deficiency was identified, which has limited the projection of the area's historical, cultural, and scenic richness, hindering its administrative management and weakening the sense of belonging within the community. To address this, a mixed methodological approach was implemented, structured under Bruno Munari's design methodology. Through fieldwork and desk research—including public surveys, in-depth interviews with institutional stakeholders, documentary analysis, and direct observation—it was possible to diagnose the institution's current state and decode the most representative elements of Jima. As a result, a graphic conceptualization was developed and consolidated into a Corporate Visual Identity Manual, alongside the redesign of its website and a digital applications system adapted to contemporary needs for transparency and information dissemination. It is concluded that graphic design, applied as a strategic tool, transcends mere aesthetic value and becomes a medium for social connection. This proposal provides the Parochial GAD with normative guidelines that structure its communication, strengthen its public legitimacy, and indirectly boost local tourism and economic development by projecting Jima as a dignified and competitive territorial brand.
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Creación de un documental audiovisual sobre el proceso de cultivo y su significado cultural en la Plaza de las Flores de Cuenca, en colaboración con la Casa de la Cultura Ecuatoriana, Núcleo del Azuay
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Segarra Cajamarca Ariel Sebastián; Suarez Ávila Paula Anahí
This research was conducted in the city of Cuenca and focuses on enhancing the value of the Plaza de las Flores (Flower Square), based on an appreciation of the work and cultural identity of the flower growers who are part of the Virgen del Tránsito Flower and Plant Association. The main problem stems from the limited social and cultural visibility of their daily work, as well as the public's lack of awareness regarding the processes, history, traditions, and meanings surrounding this emblematic space. The overall objective of the project was to disseminate and reinforce the cultural identity of the flower growers in the Plaza de las Flores through the application of graphic design and audiovisual resources. To this end, a qualitative methodology with a participatory approach was employed, using techniques such as interviews, direct and indirect observation, and photographic and audiovisual documentation, which helped to gather information from the experiences and voices of the participants. As a result, an audiovisual documentary was developed, accompanied by a visual identity, promotional graphic elements, and an identity manual, ensuring visual and communicative coherence. These products allow us to convey the history, traditions, and daily reality of flower growers, generating a positive impact on public perception.
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Desarrollo de recursos digitales interactivos para la visibilización y revalorización del trabajo artesanal en Cuenca para el CIDAP
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Arpi Pesántez Josseline Margarita; Naranjo Cedillo Katia Denisse
With its focus on preserving and promoting artisanal heritage as a living tradition, the CIDAP Museum of Folk Arts faces the challenge of a primarily static exhibition format, which limits participation and accessibility in understanding and appreciating artisanal work. To address this situation, drawing on graphic design and multimedia tools, the goal of this project was to create interactive digital resources as a contribution to reexamining the craftsmanship represented in the museum’s collections. Research was conducted using a mixed-methods, descriptive approach, employing the action research method, including direct and indirect observation, interviews, a focus group, and a survey of young people aged 15 to 30 in downtown Cuenca. The methodology developed by Ambrose and Harris was used to develop the proposal, incorporating vector illustration, 3D modeling, digital animation, and interactive programming. As a result, four interactive resources were designed that allow visitors to interact through body movement, sound, and augmented reality via QR codes. The results demonstrated that the public is very receptive to this type of initiative, confirming that graphic design is a strategic tool for cultural mediation capable of enhancing visual communication, visitor engagement, and the revitalization of the value of CIDAP’s artisanal heritage.
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Gestión turística: Revenue Management para el sector de alojamiento del cantón Limón Indanza, provincia de Morona Santiago
(Instituto Superior Tecnológico Particular Sudamericano, 2020) Guzmán Segarra Angélica Carolina
The present work, whose objective is to design a “Revenue Management for accommodation service providers in the Limón Indanza canton, Morona Santiago province”, this system will benefit to improve the management within the accommodation area. To do this, different types of research methodology were applied, qualitative and quantitative methods were applied to obtain information from entrepreneurs, through interviews and surveys. For the knowledge of the information on the accommodation establishments within the canton, cross-sectional research was applied, in addition the experimental and observational method was applied, which will serve to see the services of the establishments. According to the results obtained through the methods applied, it is concluded that the proposal made for the owners of the accommodation establishments in the canton has an 83% acceptance according to the surveys carried out in the locality. The design of the program was carried out based on the needs of the owners of the accommodation establishments, in addition to being a simple program to use that can benefit companies in decision making or new marketing strategies.