Repositorio Digital del Instituto Sudamericano
Repositorio Digital del Instituto Sudamericano
Bienvenidos a nuestro Repositorio, donde se publican los resultados de los proyectos y las tesis de titulación de nuestros estudiantes.
En el Instituto Sudamericano, cada estudiante es un universo de posibilidades, donde el conocimiento no es un destino, sino un viaje continuo de transformación personal y profesional.
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Publicaciones Científicas de la Comunidad Académica del Instituto Sudamericano La comunidad académica del Instituto Sudamericano, compuesta por docentes y estudiantes, destaca por sus publicaciones científicas que impulsan la investigación, la innovación y el desarrollo en diversas disciplinas, fortaleciendo el conocimiento y la excelencia académica institucional.Tesis Área Administración Proyectos relacionados con la gestión empresarial, el marketing digital, el talento humano y la contabilidad, orientados a la innovación y desarrollo organizacional.Tesis Área de Servicios Investigaciones sobre turismo y gastronomía, con énfasis en la promoción cultural, el desarrollo turístico y la creatividad culinaria.Tesis Área Salud Trabajos académicos enfocados en el bienestar, la atención sanitaria y el cuidado integral, destacando la carrera de Enfermería.Tesis Área TIC's Proyectos tecnológicos que abarcan desarrollo de software, diseño gráfico, sistemas eléctricos y redes de telecomunicaciones.
Recent Submissions
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Gestión turística: Revenue Management para el sector de alojamiento del cantón Limón Indanza, provincia de Morona Santiago
(Instituto Superior Tecnológico Particular Sudamericano, 2020) Guzmán Segarra Angélica Carolina
The present work, whose objective is to design a “Revenue Management for accommodation service providers in the Limón Indanza canton, Morona Santiago province”, this system will benefit to improve the management within the accommodation area. To do this, different types of research methodology were applied, qualitative and quantitative methods were applied to obtain information from entrepreneurs, through interviews and surveys. For the knowledge of the information on the accommodation establishments within the canton, cross-sectional research was applied, in addition the experimental and observational method was applied, which will serve to see the services of the establishments. According to the results obtained through the methods applied, it is concluded that the proposal made for the owners of the accommodation establishments in the canton has an 83% acceptance according to the surveys carried out in the locality. The design of the program was carried out based on the needs of the owners of the accommodation establishments, in addition to being a simple program to use that can benefit companies in decision making or new marketing strategies.
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Implementación de una aplicación de control contable para el Centro de Compras 9 de Octubre
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Guiracocha Déleg Maritza Daniela
The control of income and expenses in the small businesses of the 9 de Octubre Shopping Center presents difficulties due to the use of manual records and the limited use of technology, which affects financial organization and decision-making. In this context, the purpose of the present study was to implement an accounting control application for computers with Windows 11 and Android devices that optimizes the recording and tracking of financial operations for merchants. The research was applied, with a mixed approach, a non-experimental cross sectional design, and a descriptive scope. The population consisted of 212 merchants, and a non-probabilistic convenience sample of 20 participants was used. For data collection, focus groups, semi-structured interviews, surveys, document analysis, and direct observation were employed. The results showed that 75% of merchants do not use technological tools for financial control, 65% do not keep a record of income and expenses, 90% expressed willingness to use an application, 75% showed interest in receiving training, and 85% considered it important to have an accounting control tool. Based on these findings, an application was implemented that integrates modules for income, expenses, customers, suppliers, accounts receivable and payable, and financial reports. It is concluded that the implementation of this application constitutes a viable alternative to strengthen financial control, improve the organization of accounting information, and support decision-making thru the use of digital technologies.
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Diseño de un sistema editorial transmedia y narrativa audiovisual para la promoción debandas emergentes de Cuenca como aporte a la gestión cultural de la prefectura del Azuay
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Maldonado Vintimilla Sofía; Pucha Bajaña Carolina Belén
This degree project showcases the process behind creating a photographic and narrative magazine called “Tiwii” that will be published in a hybrid format, showcasing both the visual identity and the personality of emerging bands in the city of Cuenca. Rather than presenting a strictly professional perspective on each band, the magazine will offer a more intimate and personal view, allowing readers to feel a stronger connection to each band. This project claims to provide these bands with a launchpad for their careers, as well as to offer them visibility and recognition. As an added value, the project includes recorded interviews with the ten participating bands and an advertising campaign for an event centered on the magazine’s launch and a discussion session where the bands can connect more closely with their target audience. All of this is accompanied by an editorial design that features a defined visual narrative and a distinct identity, demonstrating that design does more than simply decorate—it also generates anticipation, visibility, and recognition for the client, while simultaneously contributing to the preservation of the local music culture.
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Desarrollo de un sistema de comunicación visual publicitaria para la celebración del 18° aniversario de la tienda “Cu.Gallery”, aplicando a medios impresos y audiovisuales, periodo 2025-2026
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Calle Torres Mateo Sebastián; Ortega Morán Bryan Xavier
The research successfully developed and implemented a visual communication system for the celebration of Cu.Gallery’s 18th Anniversary, using both printed and audiovisual
media. The project arose from the need to improve the promotion of the event while creating a commemorative visual identity aligned with the brand’s established graphic
guidelines. To achieve this, a mixed-method research approach was employed, together with a design process based on Design Thinking, supported by surveys, interview
analysis, production, and the practical application of visual references. As a result, a comprehensive visual communication system was created, including printed and digital
graphic materials, photography, videos, signage, stationery, and promotional resources applied throughout the commemorative exhibition. The implementation of this system
transformed the use of visual communication for the event by expanding its reach and reinforcing a cohesive graphic identity across all communication media. The results
demonstrate that the proposed objectives were successfully achieved and confirm that a visual communication system is an effective tool for promoting cultural events and
strengthening brand identity.
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Diseño de espacios inmersivos y colaborativos como herramientas para la interpretación y difusión del patrimonio cultural del Santuario de la Virgen del Roció del cantón Biblián
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Pacho Guazhco Elizabeth del Rocío; Ludizaca Macancela Jefferson Adrián
The project entitled Design of Immersive and Collaborative Spaces as a Tool for the Interpretation and Dissemination of the Cultural Heritage of the Sanctuary of the Virgen del Rocío in Biblián Canton, consists of developing a graphic design proposal that integrates immersive spaces, augmented reality, video mapping, and collaborative art activities to strengthen the interpretation and dissemination of the sanctuary's cultural and religious heritage. The proposal was developed based on the analysis of the needs of the local community and visitors, identifying the limited use of technological and interactive resources to communicate the history, construction process, and heritage value of the Sanctuary of the Virgen del Rocío. Through the application of Design Thinking methodology, user-centered experience was designed by combining visual, audiovisual, and interactive resources to promote more dynamic, participatory, and meaningful learning. As a result, the project proposes an innovative communication strategy that strengthens cultural identity, encourages community participation, and contributes to the development of cultural and religious tourism in Biblián Canton.