Diseño Gráfico

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Actualización del identificador visual y campaña publicitaria en redes sociales de A.F.U.T. de la provincia del Azuay
(Instituto de Tecnologías Sudamericano, 2022) Leonardo Patricio Amay Martínez
The analysis that will be carried out in this work will be to update the visual identifier of the Asociación Frente Unido de Taxistas del Azuay “AFUT”, for which the methods and techniques involved in the structure of its image will be used, which will be used for social networks and digital platforms. For this, we will consider a previous analysis of the infrastructure of its brand, promotion, and design which is intended to create a brand that identifies the company minimizing its weaknesses and enhancing its strengths to implement everything mentioned according to its reality. To carry out this project we used Jorge Frascara’s methodology, which focuses on transmitting specific messages to specific groups, focusing on the design of sketches, creation of a corporate identify manual and posts for an advertising campaign on the Facebook social network.
Adaptación en sitio web de los contenidos turísticos de la empresa vanservice en la ciudad de cuenca 2021
(Instituto Tecnologico Superior Sudamericano, 2022) Andrea Fernanda Reino Abad
En la actualidad, las empresas poseen una identidad corporativa que les permite posicionarse de forma efectiva y positiva dentro del mercado competitivo. Lamentablemente, en la práctica no todas las empresas logran alcanzar el posicionamiento que desean, prácticamente, por no proyectar de manera adecuada su imagen a través de su página web que los distinga frente a la competencia. Dada esta problemática, el presente trabajo desarrolló una propuesta de adaptación en sitio web de los contenidos turísticos de la empresa VanService, en la ciudad de Cuenca, con el objetivo de apoyar el posicionamiento efectivo de la compañía en el mercado.
Ampliación del mercado potencial a través de la creación de una identidad visual corporativa y su aplicación impresa y digital para el taller artesanal “Instal Hidro” de Cuenca
(Instituto Tecnologico Superior Sudamericano, 2022) Cesar Paul Pintado Tacuri; Stalyn Fernando Quito Tenelanda
El presente proyecto se realizó mediante conceptos del diseño gráfico, a través de la importancia de un identificador visual que tiene en una organización, ya sea su fin y sus propósitos ante la audiencia. El proyecto abarca lineamiento de uso del identificador gráfico, mediante en la aplicación del manual de marca, el taller artesanal “Instal Hidro” conlleva un servicio a la comunidad de instalación hidráulicas,por cual en la investigación se planteó un catálogo de servicios que conlleva los puntos esenciales del taller, mediante el uso de diagramación se consiguió representar cada aspecto de los servicios, que se llevó a representar mediante un prototipo web del catálogo, es decir se pudo presentar cada uno de los servicios del taller, y se adjuntó los valores de la empresa y sus contactos para que el usuario la pueda encontrar en cualquier momento sin importar en donde se encuentre. Al desarrollar el proyecto se pudo trabajar de manera directa con los implicados de la problemática y pudimos crear una representación gráfica ideal para el taller, mediante los colores que representan a la empresa pero que nos distingue de la competencia y esperamos tener resultados a largo plazo en donde el usuario reconozca a la empresa “Instal Hidro” y poder posicionarnos en un nuevo mercado con usuarios que apuestan a empresas actualizadas y reconocibles por su identificador gráfico, que brindan seguridad al presenciar su marca y trasladarnos a un público objetivo digital.
Aplicación de la identidad corporativa en el Grupo Empresarial VALKA a través de un plan de branding y marketing digital
(Instituto de Tecnologías Sudamericano, 2022) Wilson Benito Caguana Mejía; Jenny Alexandra Rivas Malla
This document makes an application of corporate identity in the VALKA business group. For its conformation, the objective is the development of a Branding and Digital Marketing plan through the fundamentals of corporate identity and strategies for the Facebook social network to create a visual representative of the brand and disseminate it in digital media. To meet this objective, an applied methodology with a qualitative and non-experimental approach is applied, which begins with a literature review in the main digital repositories related to the theme of creating corporate identity, digital marketing and marketing tools. As for the brand design, Bruce Archer's methodology was applied to analyze the needs of the company, the implementation of the creative phase and the execution phase in order to satisfy the client's requirements. Among the main results obtained, a visual identifier was developed based on the products and services marketed by the brand through a creative process where several versions of the same logo, chromatics, area of respect, Alternative colors, among others, were presented. It also presents an advertising campaign and digital marketing for the Facebook platform that has a style guide, dashboards, crisis protocols and key strategies for the company.
Brandig corporativo para el posicionamiento de la marca Vástago Constructores de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2022) Lauro Medardo Calle Mejía; Paúl Fernando Zhunio Pillacela
This research project consists of the execution of the viable branding process for the company Vástago Constructores, which will seek to increase exposure and improve the company positioning of the company as a brand. A logo with its corresponding brand manual was designed to carry out the branding process. On the other hand, the creation of social media, printed elements, audiovisual material, and a website for the company with the main element, the logo. For the process, research methods and Graphic Design tools were used that successfully favored the positioning of the company in the construction market, hydro-sanitary systems, and fire-fighting systems.
Branding corporativo enfocado en el rediseño de la imagen de marca para uso impreso y digital de la empresa Qualiplus
(Instituto Tecnologico Superior Sudamericano, 2022) Talita Isabel Vega Ortiz
El Branding corporativo es un estudio que debe generarse en la empresa de manera primordial por los resultados que arroja a mediano y largo plazo, este estudio determina los fuertes y débiles de la empresa para así conseguir un diagnóstico, el cual demostrará de aquello que carece, determinará su misión, visión y valores los cuales son fundamentales pues se transmiten a los trabajadores de la empresa y estos a su clientela, generando un ciclo efectivo y productivo para el correcto crecimiento de la empresa. Es por esto que se tomó la decisión de generar dicho estudio a la empresa Qualiplus que después de una exhaustiva investigación mostró como principal fallo el mal uso de la identidad corporativa hacia sus usuarios y el uso incorrecto de su imagen corporativa considerando que se trata de una empresa que está empezando con un progreso de después de décadas de funcionamiento pues generaron un estancamiento a través de los años y por la pandemia que se presentó en los años 2019 a 2021 tuvieron que realizar cambios drásticos y adecuarse a la nueva modalidad online la cual notaron que no era muy bien recibida por sus usuarios así que se tomó la decisión de realizar el estudio de branding. Una vez realizado el estudio de branding corporativo se notó el fallo principal que fue la imagen de marca por eso se realizó un enfoque especial por solucionar la problemática principal pues junto a ella viene las paletas de colores, formas, figura, tipografías, etc, aquello que le regala personalidad a la marca y un rostro al momento de mostrarnos al público. Dando paso a la realización de bocetos a mano para luego traspasarlos de manera digital realizando pequeños ajustes que logren sintetizar la idea que tiene el propietario para su marca con un poco de asesoría del Diseñador Gráfico, obtenido el resultado final se procedió a la adaptación de los diversos medios digitales, tales como, página web, FaceBook, Instagram, y medios impresos como por ejemplo, hojas membretadas, anuncios en paneles, tarjetas de presentación, sobres, carpetas, etc. Logrando concluir con éxito el estudio pues ahora posee un rostro ante el público que es funcional, guarda un significado acorde a las labores que realiza la empresa, dando paso al manual de Identidad Corporativa el cual sirve como guia para cualquiera que maneje la imagen de la empresa tenga presente las medidas, puntos de transparencia, tipografía, paletas de colores en CMYK y RGB, rotación y versiones secundarias.
Branding corporativo y rediseño de la imagen de marca para la Clinica Dental Vital Dent
(Instituto de Tecnologías Sudamericano, 2022) Marcos Xavier Chicaiza Piedra
The Corporate Branding of the Vital Dent brand has been developed through the use of digital tools. Due to the lack of identity that the studied business presents, as well as the deterioration of the perception that it suffers, a series of techniques have been implemented, idealizing a clinic where its clients connect with the brand, standing out professionalism forming a business with projection not only in the short term but also in the long term. Thanks to previous research, the imagotype has the perfect details (Chromatics, typography, breathing space, vectorization, imagotype, isologo) to achieve the harmony of all its elements without suffocating the view. Finally, the preparation of a corporate manual diagrammed with a digital tool, taking into account all aspects such as: image, measurements, transparency, typography, secondary versions, areas of respect, etc. Required for instant acceptance within the target to which it has been addressed.
Campaña de concientización del abandono de animales en las zonas rurales de la ciudad de cuenca mediante la creación de una revista digital
(Instituto Tecnologico Superior Sudamericano, 2022) Sabrina Michelle Cornejo Tapia
La grandeza de una nación y su progreso moral puede ser juzgado por la forma en que sus animales son tratados." Gandhi. Durante mucho tiempo a los animales se los valoró inferiores al ser humano, por considerarlos que no tienen alma, emociones ni pensamientos cognitivos sin embargo esto ha cambiado en el transcurso del tiempo poco a poco la sociedad fue conociendo, visualizando y tratando con ellos, empezaron a tener conciencia de que sienten tanto como nosotros que deben ser valorados con la misma importancia que a un humano; con igualdad, derechos y respeto. El presente proyecto consta del tema del abandono animal donde socialmente aún este apartado de un verdadero movimiento en la sociedad ya que, por no tener voz, no se los toma en cuenta como debería ser, cuando ellos también sienten felicidad, tristeza, ira, consternidad y se los debe de defender. En la ciudad de Cuenca el abandono animal es muy evidente en las zonas rurales, donde por ser lugares poco habitados o con falta de atención por las altas autoridades aprovechan para poder abandonar a las mascotas por diferentes situaciones. Debido a esto conlleva la pregunta de investigación ¿La ciudadanía sabe sobre el extremo abandono de animales domésticos? La meta de este proyecto es crear una campaña de concientización sobre el abandono animal con la colaboración de la Fundación Peluditos Cuenca y Salvavidas (hogar de refugio). Para lo cual se realizó una revista digital donde que se demostrará desde otra perspectiva como es el vivir día a día rescatando animales de las calles, del maltrato y como ayudan a que cambien su vida, creando a conciencia en la sociedad de como deben ser tratados los seres vivos con respeto, amor y cuidado.
Campaña publicitaria sobre la Cirugía de Catarata y Cirugía de Pterigion para la Fundación Hogar del Ecuador de la Clínica Hospital Del Día
(Instituto de Tecnologías Sudamericano, 2023) Andrea Estefanía López Llerena; María Gabriela Pauta Quezada
This degree project is aimed at creating an advertising campaign for social networks focused on the Cataract Surgical Package and Pterygium Surgical Package offered by the "Fundación Hogar del Ecuador", which is located in the Ambulatory Surgical Medical Center known in Cuenca as "Hospital del Día". The main objective is to generate a proposal that adapts to the needs of the foundation and is understandable to all audiences, since the target of this clinic is very broad. The campaign will be disseminated through the social networks that the foundation currently has, being these Instagram and Facebook, in order to renew the image that previously handled. This proposal is designed for 2 months and has a total of 36 posts, which are divided into 24 advertising arts and 12 animations with motion graphics for instagram reels.
Capturar nuevos clientes al dar presencia digital en el mercado a la imprenta ortega asociados mediante una actualización de la imagen corporativa
(Instituto Tecnologico Superior Sudamericano, 2022) Axel Ariel Arias Ortega
En este proyecto se abordará todos los problemas de imagen corporativa que posee la imprenta “Ortega Asociados Terminados Gráficos”, que pueden ser solucionados mediante el diseño gráfico, entre los cuales podemos mencionar los elementos impresos como imagotipo y papelería corporativa, además de abarcar los problemas de uso de la imagen en formatos digitales, como los son la adaptación para las publicaciones en Facebook e Instagram, o mantener una correcta apreciación del imagotipo en formato digital, y asimismo se hará una propuesta de agenda de publicaciones en redes.
Catálogo interactivo con realidad aumentada para dar a conocer los objetos arqueológicos estatuillas sonoras del Museo Remigio Crespo Toral de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2024) Melanie Micaela Mejía Mejía; Michael Steven Vintimilla Rengel
Museums in Ecuador play a vital role in the preservation of heritage, educational promotion, the development of cultural tourism and research. They act as guardians of the rich cultural heritage, providing valuable learning opportunities about history and biodiversity, attracting visitors interested in culture and playing a significant role as research centers, contributing to the scientific and cultural advancement of the country. In the city of Cuenca, there are about twelve museums with unique and unparalleled presentations; one of them is the Remigio Crespo Toral Museum, which seeks to innovate in its exhibitions by implementing technological tools such as Augmented Reality. A project has been proposed to create an augmented reality editorial product that includes a catalog with scanning via QR code and an interactive room with 3D visualization. This digital catalog is composed of scanned objects, brief descriptions of each element and its corresponding sound. The virtual room is hosted on the Cospaces digital platform, reflecting the features presented in the physical catalog. The main purpose of this project, arouses the interest of young students, offering a new learning modality.
Creación de arte inmersivo para las esculturas “Envueltos” y publicidad BTL para la galería de arte contemporáneo Off
(Instituto de Tecnologías Sudamericano, 2024) María José Lojano Tacuri; Paul Santiago Morocho Barros
In the Off art gallery, contemporary art has been considered one of the greatest artistic expressions over the years. However, with the passage of time, this place has been affected by the advancement of technology, as many people have stopped visiting recreational places like museums, art galleries, and other related exhibitions. To solve this problem, the main objective has been set to create immersive art and implement an advertising strategy that maintains the interest of young people, allowing this gallery to be promoted more effectively without losing its essence and attracting more people. The most outstanding artworks in this gallery are three sculptures called "Wrapped," which address the theme of a person being submerged in various vices. With this in mind, various animations have been proposed to be projected on the walls as support for the proposed project. Additionally, an advertising strategy based on BTL (Below The Line) advertising will be implemented to reach more people and increase social media activity.
Creación de cortometrajes animados por medio de herramientas multimedia para conocer los personajes destacados del Ecuador para el Museo Pumapungo de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Peralta Fernández Cristopher Guillermo; Muñoz Lupercio Jhon Patricio
Nowadays people are closely linked to the new technologies that are offered, but these are mostly used in a equivocal way and they are not used mainly by teenagers. Adolescents are a particularly vulnerable population group in being able to develop risk behaviors related to the internet and new technologies, being at an age that is characterized by difficulties in measuring risks, a false sense of invulnerability, the need to socialize and also the need for privacy, leaving aside the main events that happened in the country. Due to this lack of interest on the part of adolescents in the following degree work, a study of resources and digital methods is carried out to streamline and transmit information in an entertaining way, based on animated short films. In this way the main characters were defined with a specific graphic line as well as the chromatic for each short film after creating the scenarios, the proposal is proposed as the first phase since the prominent characters are of greater number, and with these elements you can base for the creation of future short films.
Creación de identidad gráfica del cantón Déleg para mejorar el turismo mediante la elaboración de estrategias publicitarias
(Instituto de Tecnologías Sudamericano, 2023) Marco Heinz Sánchez Méndez
Déleg is a catón of the Province of Cañar, which consists of a great gastronomy and tourist places. Over the years, its (GAD) Decentralized Autonomous Government have generated different tourist brands, none of which has had a good impact on the population, all of which have been developed without the correct technical and investigative processes. Based on this problem, we propose the development of the tourist brand of Catón Déleg and likewise the creation of an audiovisual advertising strategy to raise its positioning. The focus of this project will be through a qualitative-quantitative study, which must have graphic processes and the application of surveys and interviews. With this project it is expected that it will generate a high interest in the inhabitants of the canton, as well as in its authorities.
Creación de manual de identidad visual corporativa y campaña publicitaria en la red social Facebook, Instagram y Twitter de la “Granja Escuela Ecológica Learnaya” de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2020) Pedro Marcelo Tacuri Ayavaca
In the present project, we designed the logo and the visual corporate identity manual for the "Learnaya Ecological Farm School". Now for the development of the project we proceed to mention or detail the parameters in which we will work or improve its image, such as the design of the logo and corporate visual identity manual. Therefore we began to design the logo by taking some of the characteristics that identify them as mountains and lagoon behind the Farm School, in this case we used those elements for the simple fact that this reference gives much to say about the Farm School. This will be based mainly on the analysis of the problems encountered during the project, and then an analysis will be made to begin with the sketch that will be the new logo, making any changes that may be necessary for a better identity. The graphic line corresponding to the Farm School will be taken into account when the vectorization begins after the sketch is approved. On the other hand, the corporate chromatic was used green, cyan and blue, as these three colors are associated with nature, loyalty, peace, these three colors were defined for both the isologian and the typography respectively. The typography is in line with the imagotype because it is rigid and shows freshness, relaxation and loyalty, which is what characterizes the company. We brought together all these elements described and applied them in different ways to use the brand. The intention is to use a digital marketing campaign on the social networks Facebook, Instagram and Twitter to publicize the services it provides, so that they know everything that the people of Cuenca have to offer. To fulfill this task, the methodology of research, interview, data collection and peer analysis was used. In this way, sketches for the new imagotype and the marketing campaign were developed and finally digitized and laid out in the different Adobe programs.
Creación de manual de marca y estrategia de línea gráfica para la Empresa Patatas Cruck's en la cuidad de Cuenca, Ecuador
(Instituto de Tecnologías Sudamericano, 2024) John Pool Avendaño Figueroa; Paul Alejandro Perrazo Tibanquiza
This research addressed the topic of creating a brand manual and a graphic line strategy for the company Patatas Cruck’s in the city of Cuenca, Ecuador, because the company lacks a visual identity manual and a graphic line strategy that Help strengthen the image of your company, its history, values, mission and vision was carried out. From this research, the key elements that will make up the identity of the brand were established, such as the logo, corporate colors, typography, among others, the brand manual was then developed for the company that will serve a guide for the correct use of the company's visual elements. In addition, a graphic line strategy will be designed that includes signage, packaging redesign and a catalog interactive, maintaining the order and similarities of all the graphic elements that allow the potato company to project an image and be differentiated in the market. The research of this project was based on the collection of information from books and websites, to justify the effectiveness of the information it was essential to prepare interviews, a methodology with a qualitative approach was proposed to determine the data obtained is very useful to create a solid visual identity for the company Patatas Cruck’s in Cuenca, Ecuador.
Creación de material audiovisual educativo y documental acerca de la Cultura Urbana Break Dance de la ciudad de Cuenca para la Casa de la Cultura
(Instituto de Tecnologías Sudamericano, 2023) Marcelo Ismael Morocho Rea
His study shows the process of creating educational and documentary audio-visual material about urban culture: "break dance" in the city of Cuenca focused on the house of culture, in order to promote knowledge and learning of people outside the movement. To meet this objective, a mixed research design is used based on the collection and analysis of data from a target population in which both numerical data and data collected from direct observation with the population are integrated. Also, a survey was applied to collect data from the members of the Hip Hop movement in Cuenca-Ecuador, which allows to identify which are the themes and principles of their culture that are less known or whose aspects are unknown. Among the results obtained, it is mentioned that 3 types of audiovisual material were made: a 22-minute documentary that includes various graphic techniques, video editing, storytelling, exposure of lights, effects and composition to represent the history and ideals of Hip Hop culture and Breake Dance. It also incorporates a 6-minute workshop showing a tutorial of the basic steps used in the movement and a trailer of less than a minute that integrates several scenes subtracted from the other finished audiovisual materials.
Creación de material didáctico de lectoescritura para el “Centro De Apoyo Pedagógico Wawa Wasi Club” de la ciudad de Cuenca
(Instituto de Tecnologías Sudamericano, 2022) Alex Darío Fernández Álvarez
Quality education, playing and learning in a playful way are rights that all children should have access to in order to promote both personal and social growth. Reading and writing are two activities that children should develop from a very early age, since this will allow them to interact with the environment, solve problems that arise in adulthood and, above all, make good decisions. In addition, this multidisciplinary fusion between education and graphic design will show that literacy from an early age can be taught and learned in a playful way where the child is the emirec, sender and receiver, of the information, as we were able evidence in the change of the child's paradigm from a behaviorist current to a constructivist one. In this degree project we have developed a teaching material divided into 3 brochures that will allow both the teacher and the student to reinforce literacy issues, making said learning much more playful. And that at the end the boy or girl between 6 and 10 years of age can adapt to the exit profile proposed by the Ministry of Education.
Creación de material didáctico para niños de Cuarto Grado de Básica de la Escuela Doce de Abril de Cuenca, para reforzar la multiplicación por medio de la realidad aumentada
(Instituto de Tecnologías Sudamericano, 2022) Kevin Steven Molina Vega
In this degree project aims to help children who are in their stage of learning one of the most important mathematical operations such as multiplication, so with the help of technology in this case specifically with Augmented Reality, didactic material is created in order that the shortcomings that can occur throughout their student life are solved a right way. Given that with the respective surveys carried out to the Fourth Year of Basic of the Doce de Abril School of Cuenca it can be observed that the multiplication tables that are more complicated at the time of learning is that of 7, 8 and 9, it is thus that the final product is made specifically with these.
Creación de sitio web e Implementación de E-commerce para la Empresa Tiendas LNS en Ecuador
(Instituto de Tecnologías Sudamericano, 2024) Pablo José Parra Vélez
The project consists of the creation of a website which will be used as an additional purchasing method to generate sales and product deliveries nationwide, improving the purchasing experience of school supplies, texts and more for all our customers, offering deliveries at a national level through the company Servientrega, allowing easy access to educational materials anywhere in the country, collaborating with the educational community and also highlighting that as it is a non-profit company, all profits will be destined to the social projects of Obras Salesianas in Ecuador. To complement the project, a campaign will be carried out through social networks in which the launch of the website is announced and its benefits to clients will be highlighted, adding the work together with Influencers and the holding of raffles at our points of sale including prizes such as printers and tablets.

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