Turismo

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    Actualización de los atractivos turísticos del Centro Histórico de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2025) Karla Vanessa Freire Añazco
    The present study, titled "Updating the Tourist Attractions of Cuenca’s Historic Center," aims to evaluate the state of conservation and management of the main attractions in this heritage area. The main issue lies in the absence of an updated inventory, which hinders the proper promotion and preservation of tourism assets, affecting their competitiveness and sustainability. The primary objective is to update information on these attractions to improve their management and conservation while promoting sustainable tourism. To achieve this, a mixed-methods approach was employed, combining qualitative and quantitative methodologies. This included expert interviews, tourist surveys, and documentary analysis based on technical records from the Ministry of Tourism. Among the most relevant findings, it was identified that the attractions lack adequate signage, accessibility for people with reduced mobility, and effective promotional strategies. Additionally, tourists demand more integrated experiences and modern services without compromising cultural authenticity. The results highlighted the need to implement digital visibility strategies and improve tourism infrastructure. An updated and accessible inventory was designed to optimize tourism services and strengthen the destination. In conclusion, updating tourist attractions is a key factor in ensuring their preservation and maintaining Cuenca’s competitiveness as a cultural destination. It is recommended that local authorities implement measures related to signage, accessibility, and digital promotion to enhance visitor experiences and foster more sustainable and well-planned tourism.
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    Administración turística: Manual de procesos de calidad para las prácticas en servicio y atención al cliente
    (Instituto Particular Superior Sudamericano, 2022) Michelle Carolina Ruiz Cedillo
    El proyecto está enfocado en la creación de un manual de buenas prácticas y servicio al cliente para garantizar una excelente experiencia en los visitantes a la cafetería de la que se parte este estudio; es por ello que, una correcta estandarización de procesos en los cuales prime la calidad de servicio, logra la fidelización oportuna de los clientes a través de la incorporación del presente manual en las capacitaciones habituales hacia los empleados del establecimiento. Para seguir los procesos acordes a la realización del mismo, principalmente la prestación de servicios que se dan en las cafeterías en la ciudad de Cuenca, donde se ejecuta este estudio, analizando los servicios que se brindan, las falencias y potencialidades de los mismos y finalmente determinar la manera acorde de ofertar un servicio para que sobrepase las expectativas de los visitantes a este negocio.
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    App: Perfil del turista función del segmento Patrimonio material e inmaterial de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2019) Vilma Alexandra Sariento Verdugo
    This research work entitled App: Profile of the tourist function of the material and intangible heritage segment of the city of Cuenca, province of Azuay arises from the need to identify the segment that visits the city and the tourist motivation to travel to this place through a mobile application because the visitor is an important component for the tourist offer in a destination. And if you do not have a study of what the tourist demands when arriving at a place. How can you offer tourist services? The canton Cuenca being the economic center of the province of Azuay has several tourist attractions with a privileged weather because it is located in an extensive valley with a temperature of 15 that arouses the interest of visiting by different tourist therefore for this work exploratory and field research was carried out with quantitative and qualitative methods with the help of research techniques such as: internet, interviews, direct observation and surveys. The purpose of this research is to know the motivation that the visitor has to choose Cuenca as a destination to be visited through the mobile application allowing to define the profile of the tourist such as: personal data, motivations, time of the stay, preferences as well as the tourist. You will find necessary information about the place. So that the canton Cuenca continues to develop tourism with a focus on the profile or tourists and their needs. All this will be carried out with the analysis of the VISIT CUENCA application. In addition, with the conclusion of this research work, it is intended to help the visitor when arriving at the destination orient themselves through this proposal to promote tourism according to the needs of the tourist as this work will also serve as the basis for the creation of new projects and new and different applications that help in other areas of tourism allowing a better social, economic and tourism development of the Cuenca canton.
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    Catálogo de los atractivos turísticos representativos del cantón Nabón incorporando códigos QR
    (Instituto Tecnológico Superior Sudamericano, 2020) Karina Gabriela Ortega Sizalima
    The main idea and objective of this research is to make a catalog of the tourist attractions of the Nabón canton incorporating QR Codes, in order to provide the place with information about its history that will serve its own and strangers, this will help to know more about the destination to visit or necessary information that is not found in detail on any website, which is why it is also coupled to new technologies facilitating the use of it and giving a wider knowledge of Nabón to obtain another vision and be delighted with a possessor destiny of unparalleled beauty with great tourist potential that fits with new trends.
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    Catálogo de una casa emblemática del casco patrimonial de la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2022) Doménica Cristina Zalamea Terán
    The present project of creation of a Catalogue of an emblematic heritage house of the city of Cuenca, such as La Casa de las Posadas, has been considerated as hutch importance, that it has not been considered mostly in all the tourist potential that keeps in its history and architecture; Therefore, the research methodology divided into documentary, exploratory and qualitative processes, among others, have allowed documenting the importance of the same, resulting in a work that will help to enhance the tourist environment of this heritage building.
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    Catálogo digital de los atractivos turísticos, recursos y actividades del Cantón Sígsig, Parrroquia Sígsig
    (Instituto Tecnológico Superior Sudamericano, 2022) Andrés Sebastián Zhimnay Pesántez
    The project for a degree in tourism technologist, was carried out with the objective of promote the resources and tourist attractions of the “canton Sígsig” through a digital catalog, since currently there is little information about it. During the course of this project, a bibliographic compilation of the main tourist attractions, resources and activities of the “Sígsig canton” was carried out, then categorized by means of record cards, checklist, detailing in an orderly manner its hierarchical status, brief description and finally, the execution of the digital catalog was carried out using the Adobe Illustrator tool for the layout of the respective photographs, generating content of interest. It is important to mention that technological development is the immediate option to disseminate and promote tourism, associated with the development of a interaction’s dynamics with web users, who will have the facility to surf the internet and get to know the images that say much more than a written text.
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    Creación de un programa podcast enfocado en la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2022) Paola Fernanda Maza Sanango; Taiz Daniella Pesantez Carmona
    Tourism promotion is key to the development of tourism in a city. Many times, the lack of this leads to unique and interesting places in a region being ignored and unnoticed. For this reason, it is convenient to publicize the attractions of Cuenca on various platforms. This project opts for the creation of a podcast in which the most relevant data of the chosen tourist attractions will be released, after an analysis, signing and categorization. In each transmission there will be one or more guests who know the subject of the program, such as tourist guides. All to promote local tourism and transmit interesting and important information about the city.
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    Creación de una guía turística virtual para personas con discapacidad auditiva
    (Instituto Tecnológico Superior Sudamericano, 2022) Nayeli Elizabeth Aguilar Pesantez; Erick David Atariguana Atiencia
    The present investigation entitled "Creation of a virtual tourist guide for people with hearing disabilities", aimed to achieve communication with deaf people in the tourism field, surveys were applied to 28 people with said disability, the results obtained with the survey carried out , 28.6% are likely to use this guide to express their needs. The elaboration of this virtual tourist guide for people with hearing disabilities was quite satisfactory because through the video some tourist places of the city of Cuenca have been presented in sign language and through the surveys quite favorable results have been obtained, in addition, we were able to We realize that the majority of people with hearing disabilities who filled out the survey are in the age range between 19 and 21 years old, which in this post-COVID era are the ones who go out the most to get to know and visit tourist places.
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    Creación de una revista digital turística a través de plataformas tecnológicas para los visitantes de la Parroquia San Luis de Cumbe
    (Instituto Tecnológico Superior Sudamericano, 2022) María del Cisne Orellana Morocho; Roberto Xavier Sangurima Otorongo
    This work proposes the creation of a digital tourism magazine in the parish of San Luis de Cumbe, located at south of Cuenca canton, Azuay province. Tourism today is the third most important factor for the development of communities, generating economic income to improve the quality of life of the inhabitants. The main objective of our project is to encourage the inhabitants to participate in the tourism development of this parish, promoting tourism and environmental awareness through the use of technology such as a digital magazine, in order to generate opportunities for sustainable development in rural areas of the province of Azuay through the recognition and promotion of the different tourist attractions that exist in this canton, hoping as a result to place Cumbe as a destination to visit. The proposal to create a digital tourism magazine, which promotes socio economic development in the different communities of the sector, aims to disseminate the attractions that the parish has, helping to maintain the customs and traditions of its people and motivating tourists to participate in various recreational and cultural activities; in this way it is also intended to promote awareness and preservation of natural and cultural resources in this place.
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    Desarrollo de la metodología para la creación de la agencia de viajes virtual 4Mundos Travel S.A.S en la ciudad de Cuenca - Ecuador
    (Instituto Superior Tegnologico Particular Sudamericano, 2024) Lisseth Alexandra Morocho Maji; Jonnathan Enrique Zhindon Zumba
    El presente proyecto de tesis se basa en El Desarrollo de la Metodología para la Creación de la Agencia Virtual 4MUNDOS Travel S.A.S en la ciudad de Cuenca, Ecuador. Las problemáticas que se pueden identificar son la falta de seguridad y sostenibilidad y las preferencias actuales de las personas en lo que respecta a la tecnología, temas que han hecho que de cierta manera el turismo se detenga. Como objetivo principal se tiene el desarrollo de una metodología para la operación de La AGENCIA DE VIAJES VIRTUAL 4MUNDOS TRAVEL S.A.S en esta ciudad. La metodología utilizada va desde la planificación estratégica hasta la implementación de servicios esenciales como el marketing digital y el estudio de mercado. Con esto se pudieron obtener hallazgos interesantes que nos dan a entender que la creación de la agencia de viajes virtual, además de aumentar la comodidad de los clientes va a promover la sostenibilidad al hacer menos uso de papel y los resultados obtenidos indican que la agencia está en la posibilidad de satisfacer dichas necesidades en un mundo en el que las necesidades de las personas son cada vez más grandes. De acuerdo a esto se tiene como conclusión la implementación de la agencia de viajes virtual 4MUNDOS Travel S.A.S que se da a conocer como una agencia segura, sostenible y preocupada por las necesidades de los consumidores.
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    Desarrollo de una experiencia gastronómica exclusiva en el Centro Histórico de Cuenca: propuesta de ruta para el segmento medio alto
    (Instituto Tecnológico Superior Sudamericano, 2025) Juan Fernando Crespo Cisneros
    The proposal presents a plan to create a special dining experience in Cuenca’s Historic Center, aimed at visitors with a higher purchasing power. The goal is to design a gastronomic route that combines high-quality food with the city’s rich cultural and historical heritage, helping to boost food tourism and improve the visibility of selected restaurants. The main issue identified is the lack of exclusive dining experiences in the Historic Center, which makes it harder to attract tourists who are willing to spend more on unique experiences. To address this, the project aims to create a route that highlights the authenticity of selected restaurants and their connection to Cuenca’s history and culture. The study used a qualitative approach, including surveys that revealed many tourists are unfamiliar with the city’s gastronomy. Restaurants were chosen based on their authenticity, food quality, service, and cultural significance. The proposed route features well-known restaurants such as Sofy en el Parque, Consuelo Bar-Restaurante, El Bueste, Raymipamba, Gaby Lazo, Latitud 0, and El Mercado, each offering a unique dining experience. The research found that food is not just an attraction but also a key element in defining a city’s identity. Additionally, surveys showed that the lack of promotion of exclusive dining experiences limits the number of high-spending tourists. The results suggest that implementing this gastronomic route would help boost the local economy, improve tourism offerings, and preserve Cuenca’s cultural heritage. The study concludes that a strong marketing strategy and excellent customer experience are essential for the success of this proposal.
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    Desarrollo de una ruta turística de textiles, entre telares y tradiciones en Cuenca-Ecuador
    (Instituto Superior Tecnologico Particular Sudamericano, 2024) Teresa Mercedes Chacón Tello
    El estudio "Desarrollo de una Ruta Turística de Textiles, Entre Telares y Tradiciones en Cuenca, Ecuador" aborda la necesidad de comprender el impacto cultural de los textiles en Cuenca y busca establecer una ruta turística que resalte esta herencia. El objetivo principal siendo crear una ruta turística de textiles en la ciudad de Cuenca y como objetivos específicos analizar la relevancia histórica y cultural de los negocios textiles, determinar los puntos de interés para implementar la ruta turística, y socializar la ruta con estrategias de promoción y gestión sostenible. La metodología incluyó entrevistas semi - estructuradas con artesanos y comerciantes textiles, así como observación participante. Los hallazgos más relevantes destacan la diversidad de productos textiles, desde sombreros de paja toquilla hasta prendas modernas con toques tradicionales, y la capacidad de los negocios para adaptarse a las preferencias de turistas nacionales y extranjeros. Los resultados indican que la ubicación estratégica en áreas turísticas es crucial para atraer visitantes, y que las estrategias de marketing que combinan autenticidad y modernidad son efectivas para atraer a una clientela diversa. Las conclusiones subrayan la importancia de preservar las tradiciones culturales mientras se innova en los diseños, y la necesidad de implementar políticas de apoyo y capacitación para los artesanos. La propuesta de una ruta turística textil promoverá el patrimonio cultural de Cuenca y fomentará el desarrollo económico local de manera sostenible.
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    Diseño de productos turísticos: Ruta natural incorporando actividades recreativas culturales de rescate dentro del cantón Pucará
    (Instituto Tecnológico Superior Sudamericano, 2020) Danny Roberto Tenezaca Jadan
    The present investigation consists in the elaboration of a natural tourist route that allows to make known the natural tourist tourist that has the Pucará canton knowing the culture, its biodiversity and natural beauties with the count of the canton. Through the methodology applied is documentary research and field research through the direct qualitative method with the entities in charge of working in the tourism field of the Pucará canton, who provide clear and precise information to carry out the proposed. In addition to this, the inventory of estimates can be made where we will detail precisely the characteristics that specify each place. Additionally, a sample of tourists is required, through evaluations which allows us to know the routes within the canton are deficient and little recognized for what the natural tourist route is made. The natural tourist route will be announced through 360 ° photographs and promotional videos that will be published on social networks of the Pucará canton.
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    Diseño de un módulo-catálogo turístico artesanal en Nabón
    (Instituto Tecnológico Superior Sudamericano, 2022) Jonnathan Alexander Macas Sanisaca; Tania Patricia Romero Barbecho
    The present thesis work deals with the design of a module - craft tourist catalog that strengthens tourism when visiting the wonders of Nabón, in order that they can be adequately offered today and improve its quality. The design of an artisanal tourism module allows to strengthen and provide new knowledge to the tourist, involving the community about the benefit that artisanal activities entail in the realization of cultural and artisanal tourism. The situational analysis determined that correct marketing has to be developed since it is a weakness that can affect the development of craft and tourist activities in the short term. The research methodology applied to the subject allows establishing the conceptualizations of the authors of the research and the objectives are the scope of the development of strategies for participation and involvement of the community in the project. The proposal seeks to determine the level of acceptance of the module - catalog to be implemented, as well as the supply and demand in the sale of handicrafts and the possibility of projecting a socioeconomic development of the region in the tourist field of the same.
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    Diseño de una Ruta de Talleres de Guitarra, Parroquia San Bartolomé, Cantón Sígsig, Provincia del Azuay: Experiencia Vivencial Turística
    (Instituto Superior Tegnologico Particular Sudamericano, 2024) Gladys Herlinda Salinas Malla
    El trabajo aborda la creación de una ruta turística vivencial en la parroquia San Bartolomé, centrada en las guitarras artesanales. El problema identificado es la falta de promoción y aprovechamiento de este recurso turístico, también existen otros componentes como son la infraestructura, la arquitectura y el entorno de la parroquia. El objetivo principal es diseñar una ruta que combine la experiencia de la fabricación de guitarras e instrumentos de cuerda con otras actividades turístico culturales, para impulsar el desarrollo económico y social de las comunidades que pertenecen a este pueblo, se lleva a cabo la selección de talleres, actividades, y arquitectura. Mediante la metodología cuantitativa y cualitativa se analizó las estadísticas y finalmente se analizó los resultados para la aplicación del proyecto, utilizando encuestas y entrevistas. Los resultados revelan que la ruta no solo fomentará el turismo comunitario y la preservación de tradiciones, sino que también mejorará la economía local al generar empleo y diversificar ingresos además la trascienden este arte e impulsan a las personas a continuar con esta actividad. En conclusión, esta propuesta proporciona una nueva perspectiva para el turismo en San Bartolomé, potenciando su identidad cultural y ofreciendo una experiencia vivencial a los visitantes.
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    Diseño e implementación de cédulas interpretativas desplegables, infografías interactivas y video en inglés y español para el Museo de la Inmaculada Concepción de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2020) Santiago Fernando Bueno Monje; Jonnathan Alan León Goméz
    Nowadays,  technology  is  present  in  all aspects  of  our  lives,  so  it´s inevitable  that   it   doesn´t  to   be   part  from our   daily   life,   it   is  always  intervening  in  each  activity,  in  every  need  and  even  in  our  way  of  learning. Watch  this,   our   project  focuses   on  the   design   of   new  forms   of  self-­learning   for   the   Museum   of   the   Concepts   of   the   city   of  Cuenca,   as   a  first   objective,   we   have   collected   information,  to  redesign  the  existing  identification  cards  in  the  museum,  we  have   chosen   for   a   homologated   and   minimalist   design,   which  preserves  the  internal  image  of  the  museum.  Integrating  to  them  the  technology  of  QR  codes,  to  access  an  interactive  infographic  with   which   you   can   make   a   self-­guidance   and   an   informative video  narrated  by  the  museum's  director.
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    El papel de los museos en la preservación del patrimonio de Cuenca – Ecuador: Recorrido Museístico
    (Instituto Superior Tegnologico Particular Sudamericano, 2024) Juany Sarays Rumbos Aguilar
    El estudio “El papel de los museos en la preservación del patrimonio de Cuenca – Ecuador: Visita a los Museos” examina la problemática de la desconexión histórica del patrimonio en Cuenca, que se refleja en las bajas visitas a los museos y el desconocimiento de su ubicación por parte de residentes y visitantes. El objetivo principal de este estudio es desarrollar una ruta museológica que contribuya a la preservación del patrimonio cultural de Cuenca. La técnica incluye encuestas para evaluar el conocimiento de la población sobre la ubicación de los museos en la ciudad; se descubrió que la mayoría de las personas carecen de esta información importante. Entre los hallazgos más relevantes se destaca que las personas encuestadas muestran un interés significativo en participar en el recorrido propuesto, para conocer la historia, el origen de los museos, y a su vez para entender el proceso que llevó a su establecimiento a convertirse en el actual museo. Los resultados indican que este recorrido museístico podría fomentar un mayor aprecio y visitas a los museos locales, contribuyendo así a la preservación del patrimonio cultural. En conclusión, los museos son esenciales para comprender la historia de Cuenca, conocer su origen y evolución puede motivar a las personas locales a visitarlos. Este recorrido tiene como finalidad incentivar a la comunidad a valorar y proteger estos espacios culturales, cumpliendo así con el objetivo de preservar y difundir la rica herencia histórica de Cuenca.
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    Elaboración del libro Corpus Christi “El ayer y el ahora” sobre la historia del Corpus Christi en la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2022) Estefany Elizabeth Olalla Morejon; Mateo Sebastián Ríos Benavides
    The main purpose of this project is the elaboration of a book about the history of Corpus Christi in Cuenca, titled "yesterday and now" The book's objective is to promote and disseminate information about this celebration to young and older people. It seeks to rescue the culture that has been lost over the years because of tourists and citizens' ignorance. Besides, to keep some remembrances of the people who participated in these forgotten traditions and customs.This project looks to rescue the essence of these festivities by selling traditional sweets such as alfeñiques, bizcochuelos, quesitos. Also, it will include parades, artistic presentations, fireworks, castles, processions, religious ceremonies, masses, traditional games, and other activities.
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    Gestión turística: Desarrollo de un manual para mejorar la operatividad y procesos relacionados con los servicios y productos turísticos del parador el Chorro, cantón Girón
    (2019) Ana Marlene Chimbo Llivipuma
    The objective of this study was to identify the aspects to be improved in the “El Chorro” tourist hostel, which served as a support along with the information collected from tourists and staff working in this place, for the development of a quality manual the services of lodging, restaurant and concerning the adventure sports canopy, swing and Tibetan bridge. The type of research was descriptive, not experimental, in the field and among the main determinations it was obtained that “El Chorro” hostel had deficiencies in elementary conditions of its tourist services and products, which could be addressed with the basic training supported in the manual that describes the standardized minimum considerations that operational and administrative personnel must take into account. The general assessment of the visitor is good, so the general management must make efforts to maintain and increase it, this results in greater interest and loyalty of tourists and therefore higher income.
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    Gestión turística: Revenue Management para el sector de alojamiento del cantón Limón Indanza, provincia de Morona Santiago
    (2020) Angélica Guzmán
    The present work, whose objective is to design a “Revenue Management for accommodation service providers in the Limón Indanza canton, Morona Santiago province”, this system will benefit to improve the management within the accommodation area. To do this, different types of research methodology were applied, qualitative and quantitative methods were applied to obtain information from entrepreneurs, through interviews and surveys. For the knowledge of the information on the accommodation establishments within the canton, cross-sectional research was applied, in addition the experimental and observational method was applied, which will serve to see the services of the establishments. According to the results obtained through the methods applied, it is concluded that the proposal made for the owners of the accommodation establishments in the canton has an 83% acceptance according to the surveys carried out in the locality. The design of the program was carried out based on the needs of the owners of the accommodation establishments, in addition to being a simple program to use that can benefit companies in decision making or new marketing strategies.