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- ItemGestión turística: Revenue Management para el sector de alojamiento del cantón Limón Indanza, provincia de Morona Santiago(Instituto Superior Tecnológico Particular Sudamericano, 2020) Guzmán Segarra Angélica CarolinaThe present work, whose objective is to design a “Revenue Management for accommodation service providers in the Limón Indanza canton, Morona Santiago province”, this system will benefit to improve the management within the accommodation area. To do this, different types of research methodology were applied, qualitative and quantitative methods were applied to obtain information from entrepreneurs, through interviews and surveys. For the knowledge of the information on the accommodation establishments within the canton, cross-sectional research was applied, in addition the experimental and observational method was applied, which will serve to see the services of the establishments. According to the results obtained through the methods applied, it is concluded that the proposal made for the owners of the accommodation establishments in the canton has an 83% acceptance according to the surveys carried out in the locality. The design of the program was carried out based on the needs of the owners of the accommodation establishments, in addition to being a simple program to use that can benefit companies in decision making or new marketing strategies.
- ItemApp: Perfil del turista función del segmento Patrimonio material e inmaterial de la ciudad de Cuenca(Instituto de Tecnologías Sudamericano, 2019) Vilma Alexandra Sariento VerdugoThis research work entitled App: Profile of the tourist function of the material and intangible heritage segment of the city of Cuenca, province of Azuay arises from the need to identify the segment that visits the city and the tourist motivation to travel to this place through a mobile application because the visitor is an important component for the tourist offer in a destination. And if you do not have a study of what the tourist demands when arriving at a place. How can you offer tourist services? The canton Cuenca being the economic center of the province of Azuay has several tourist attractions with a privileged weather because it is located in an extensive valley with a temperature of 15 that arouses the interest of visiting by different tourist therefore for this work exploratory and field research was carried out with quantitative and qualitative methods with the help of research techniques such as: internet, interviews, direct observation and surveys. The purpose of this research is to know the motivation that the visitor has to choose Cuenca as a destination to be visited through the mobile application allowing to define the profile of the tourist such as: personal data, motivations, time of the stay, preferences as well as the tourist. You will find necessary information about the place. So that the canton Cuenca continues to develop tourism with a focus on the profile or tourists and their needs. All this will be carried out with the analysis of the VISIT CUENCA application. In addition, with the conclusion of this research work, it is intended to help the visitor when arriving at the destination orient themselves through this proposal to promote tourism according to the needs of the tourist as this work will also serve as the basis for the creation of new projects and new and different applications that help in other areas of tourism allowing a better social, economic and tourism development of the Cuenca canton.
- ItemDiseño e implementación de cédulas interpretativas desplegables, infografías interactivas y video en inglés y español para el Museo de la Inmaculada Concepción de la ciudad de Cuenca(Instituto de Tecnologías Sudamericano, 2020) Santiago Fernando Bueno Monje; Jonnathan Alan León GomézNowadays, technology is present in all aspects of our lives, so it´s inevitable that it doesn´t to be part from our daily life, it is always intervening in each activity, in every need and even in our way of learning. Watch this, our project focuses on the design of new forms of self-learning for the Museum of the Concepts of the city of Cuenca, as a first objective, we have collected information, to redesign the existing identification cards in the museum, we have chosen for a homologated and minimalist design, which preserves the internal image of the museum. Integrating to them the technology of QR codes, to access an interactive infographic with which you can make a self-guidance and an informative video narrated by the museum's director.
- ItemGuía histórica digital e impresa sobre las calles más relevantes del cantón Cuenca que se encuentran dentro del Centro Histórico aplicando realidad aumentada(Instituto de Tecnologías Sudamericano, 2019) Prado Alvarado Jessica Alexandra; Guamán Medina Edisson FernandoThe purpose of this project is to propose the development of a digital historical guide of the most striking streets of the Historic Center of Cuenca province of Azuay, Ecuador with the support of the Direccion de Areas Historicas y Patrimoniales. With the purpose of offering brief and precise information to national and foreign tourists who visit our city. In the first chapter of the thesis the problem is addressed, in chapter two theoretical, conceptual, legal framework was made and in chapter three the research methodology of the main streets of the Historic Center is structured finally in chapter four The analysis and interpretation of results was carried out through interviews to conclude with the creation of the historical guide that allows a detailed reading of the illustrious characters that are recorded in the streets of Cuenca. Within the creation of the guide, the survey of the main streets is developed to continue with the study through a signing gathering brief information about its history, the conceptualization of the digital guide, the legal framework, the project technique that includes the description, the Design for structuring the guide. For the conclusion of this project, bibliographic research was also carried out through the field visit to libraries of different public entities to obtain better information results. According to the concept of (Sandoval Guerrero, 2017) of Cultural heritage and tourism are two areas of high interest for the tourist community at national and international level, because their relationship determines the tastes and preferences of visitors to their destinations; Based on this premise, this study aims to recognize the interrelation between them, identifying tourism products related to cultural tourism, due to the importance of the vital contribution to this sector of the country's economy. The methodology applied is based on the documentary analysis on heritage, cultural heritage, tourism and cultural tourism from the perspective of various theorists; On the other hand, there has been a statistical survey of movable heritage assets registered in the Ecuadorian Cultural Heritage Information System (SIPCE), of the National Heritage Institute (INPC) and which are part of Ecuador's tourism offer. The study revealed that the highest percentage of tourist concentration is located in destinations such as Quito, Guayaquil, Santa Elena and Cuenca, these spaces have attractions related to material cultural heritage, many of them cataloged and registered, while others have not yet been. Therefore, the existence of a considerable number of them was identified, which reflect the essence, the symbolic and identity value of the peoples to which they belong; giving the visitor the cultural diversity of the country, due to its condition of being diverse and intercultural, evidenced by the exhibition of tangible and intangible heritage as a means of manifesting ideas, thoughts, desires, frustrations and needs.
- ItemRuta Turística de aventura y naturaleza: “Quebrada Oscura, Mama Tepal y Cueva del Inca”, parroquia Santa Ana, cantón Cuenca, provincia del Azuay, Ecuador(Instituto Tecnológico Sudamericano, 2025) Michael Fabricio Tenelema DelgadoThe project carried out in the parish of Santa Ana, Cuenca canton, Azuay province, focuses on boosting the local economy and promoting sustainable tourism. The main issue is the lack of tourism promotion for the parish, which has limited its untapped tourism potential. The primary goal is to stimulate the local economy by implementing an adventure and nature tourism route, creating job opportunities and business prospects for residents. The methodology applied for the first two objectives was established by MINTUR, based on their "Manual of Tourist Attractions" and "Manual for the Creation of Tourist Routes and Itineraries." Additionally, surveys were conducted to understand the opinions and needs of the population, ensuring effective promotion of the proposed route. The novel findings include the connection of three natural attractions: Quebrada Oscura, Cerro de Mama Tepal, and Cueva del Inca, offering visitors a unique ecotourism and adventure experience. The results demonstrate the achievement of the objectives through the applied methodology. In conclusion, the implementation of this tourism route has the potential to transform the region by attracting tourists and boosting the local economy, while also contributing to the appreciation and preservation of the natural heritage. By promoting sustainable tourism, the aim is to ensure that future generations can continue to enjoy the parish of Santa Ana.