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- ItemTurismo 3.0: Guía turística del muralismo en Cuenca(Instituto Tecnológico Superior Sudamericano, 2022) Gerardo Sebastián Rodas Pacheco; Washington Ismael Uyaguari LeónThe Guide to Murals is carried out in the city of Cuenca-Ecuador, whose purpose is to demonstrate the art that exists inside the walls of the houses of the Cuencanos, these have symbolic and sentimental value both for the people of Cuenca and for their authors. There are too many murals scattered around the city center and its surroundings, but the project focuses on the most striking murals in the center so as not to stray from the existing attractions such as Churches, Museums, Restaurants, among others. The objectives are precise to advance with any project, several research tools were used to meet the objectives present within the Guide, among them: web pages, magazines, newspapers and guides to obtain a better result in terms of data and the way to structure the Guide. Questions were used to ask the authors and get history about the mural. The Google platform and Google Scholar were necessary to collect safe and reliable information, information about the murals was extracted, such as its name, author, place where it is located and its surroundings. With the help of magazines and newspapers, information was extracted about the authors with their social networks. In this way it is possible to communicate with some of them to obtain information about the mural they made. With the help of the guides that were investigated, the idea of how to classify the information obtained in tables and how they would be ordered according to their importance was obtained, some of the points that were taken into account were the ordering of the information, the conservation of the mural, location, colour, among others. In this way it is possible to obtain a route that guides tourists through the murals and has an idea of where the people are. To create the Guide, it was necessary to have a clear idea of how it was going to be, we opted for a classic but striking style where the main thing is information and images, for this, photographs were taken of both the murals and the places where They are located, this to ensure that people can identify the places more easily and can observe the beauty of the city through photographs. As for the information, a paragraph was added where I briefly and concretely explain each mural so that it is not heavy with so much text.
- ItemGuía sabiduría ancestral andina y usos de plantas medicinales de la provincia del Azuay, caso Cuenca(Instituto Tecnológico Superior Sudamericano, 2022) Paula Samantha Calle Castillo; Alba Valeria Tenesaca SatianAncestral Andean wisdom guide and use of medicinal plants in the province of Azuay. Case Cuenca, it´s principal problematic is the lack of interest in safeguarding ancestral medicinal practices as a healthier method for human health, in which the objective of creating a guide where you can find recipes and contraindications of how to use an ancestral medicinal plant, to help with various diseases and rituals for energy balance. Using a mixed methodology for the collection of pertinent information for the elaboration of that project, in which several discoveries of new plants were found and some about to become extinct, specialists in this area of alternative medicine were discovered, whose result, is the present project with about thirty files on investigated plants; how each of them is used, among others. Compiled all the information of the ancestral plants of Andean medicine, it continues to classify, the use and benefits, the executed guide will be shown to the authorities of the Instituto Tecnológico Sudamericano. Medicinal plants not only heal physical wounds but we have also been discovering that they heal the spiritual part of our body, each one of them has total importance from an infusion to being able to make a cream for a superficial wound.
- ItemTurismo alternativo: Propuesta de una guía turística digital de los atractivos naturales del cantón Gualaquiza(Instituto Tecnológico Superior Sudamericano, 2022) María Paz Galarza Terán; Kevin David Cedillo TucupiThis research was developed in the Morona Santiago province, in the city of Gualaquiza. The purpose of creating a digital natural guide arises from the problem that tourists do not know about the place; accordingly, the pearl of the Amazon does not receive much tourist influx; also, the intention is to provide the facility that it can be carried on an electronic device everywhere, and for ease of availability to the general public. The guide contains 21 natural attractions and is detailed with a brief description of the place, an image of the attraction, a georeferenced image of how to get there, the authorized activities, signage, to request guidance if the tourists want, and a contact number to call in case they need more information about the attraction.
- ItemPropuesta de la elaboración de una guía turística digital de los diferentes atractivos naturales y culturales de la parroquia Molleturo.(Instituto Tecnológico Superior Sudamericano, 2021) María Fernanda Morales CarabajoIn Molleturo parish there has been a lack in the tourist field, for this reason the proposal of this digital guide is given in which we present the main heritage attractions of Molleturo; The parish has an important history, culture, traditions and natural beauties that have not been adequately developed in the tourism sector and many of them are being forgotten and many others are in notorious deterioration.The main purpose of this guide is to attract national and foreign tourists, in order to improve and promote tourism, thus encouraging equitable and fair development that generates economic benefits for all community stakeholders. Through this guide, the implementation of digital strategies for the tourist promotion of destinations of the Molleturo parish is sought. The importance that this guide will bring to visitors is identified, where they can find information that is easy to understand for the user, that is, it avoids complex languages and lexicons, that the content is clear and specific about each attraction, since the parish does not have tourist guides to obtain information through them and for entrepreneurs who could implement these attractions in different tourist packages. It was carried out starting with information gathering and field observation as well as books and one of the methodologies used is a qualitative approach; through interviews with people in the community and quantitatively as surveys that were carried out to carry out the preparation of this guide.
- ItemPropuesta de la creación de un paquete turístico de los viñedos en Quito y Guayaquil, caso Ecuador para dar a conocer los viñedos(Instituto Tecnológico Superior Sudamericano, 2022) Karina Estefanía Jadan CastroCurrently in Ecuador there is no promotion or dissemination of wine tourism and its benefits, therefore it is not carried out frequently in the country since more importance and relevance is given to the attractions already known and frequented by national or international tourists, for this reason the analysis is carried out in the wine production areas in the country aimed at the Ecuadorian population and international tourists, Likewise, the research carried out will contribute with the collection of information about the vineyards by means of information cards that will indicate the possibility of carrying out wine tourism in the areas involved. The creation of the package with enotourism activities provides several advantages for the areas involved and settlements near the vineyards such as improving the quality of life and the economy with the involvement of local people by having tourist affluence when carrying out the activities, promotion for the country with a new innovative product, with the intention of rescuing activities such as vine harvesting, wine tasting, which are left aside when giving importance to other types of tourism where it is not considered to know or visit vineyards.