Turismo

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    Patrimonio cultural intangible: Postales promocionales turísticas para la difusión de las tradiciones orales de la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2019) Clara Susana Pañi Damián; Jennifer Gabriela Ramón Espinoza
    This intervention project has been carried out in two ways, the first based on bibliographic research and the second based on the practical part. As for the research part, information has been collected regarding the different oral traditions and popular expressions that we find in the city of Cuenca. Therefore, in the first chapter it has been possible to analyze the need to instill and promote this type of manifestations by explaining the central problem of the investigation. In the second chapter the theoretical framework was developed, which basically consisted of mentioning some initiatives of authors who have achieved similar objectives to this topic. The third chapter describes the specific methodology that has been used for the investigative realization of the document. For the realization of the postcards, as the main objective of the project, inventory cards have been used that have information on the main denominations of the oral traditions and cultural expressions, in which circumstance of life these events happened, as they are transmitted and in where they have happened, serving this basic information for the selection of the characters of the legends, and games that will be projected in the different postcards, these are selected by their classification by origin, that is, by the local, rural and urban delimitation of the Cuenca city. For this purpose, a total of 5 legends and 3 traditional games were selected through the use of the Checklist. Finally, with the rescued information, the proposal was developed: The elaboration of the postcards with the characters of these expressions, oral and cultural traditions with a vintage style.
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    Operatividad turística: Propuesta paquete turístico ‘‘Gold Memories’’ para los adultos mayores jubilados del Centro de atención del adulto mayor, perteneciente al IESS de la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2019) Nelly Adriana Auquilla Duchitanga; Fátima Aurelia Moscoso Jiménez
    The idea of carrying out this thesis project, was in order to work in a very important sector for society such as the elderly, focusing directly on retired older adults of the CAAM of the city of Cuenca, they need advice and help when traveling or just want a day of recreation and recreation. With the proposal of the design of the tourist package "Gold Memories" it is desired to provide a quality service and economic accessibility so that they can be obtained by the elderly. The tourist destinations that have been chosen in this project to be visited by the elderly, are places of easy access and viability since their safety is essential, they should not be exposed to danger or something that threatens their physical integrity. In addition to cultural and natural attractions that is what they like to know most according to the surveys carried out. The results of the surveys that were conducted based on this project had very positive results, it is considered an idea that will benefit older adults to meet their requirements and be taken into account with each of their opinions and ideas. Thus including older adults in tourism, helping to improve their quality of life and health through recreation and leisure.
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    Turismo Accesible: Guía de servicio a pasajeros con diferentes tipos de asistencia del Aeropuerto Mariscal La Mar de la Ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2019) María Emilia Peñafiel Atiencia
    This document is a guide to passengers with different types of assistance from Mariscal Lamar Airport in the city of Cuenca, the same as the focus on care for persons with disabilities, the document has information of the different types of situations that can be presented in the service provided to a passenger with disabilities. This guide also goes to the passenger service agents, interested in learning to work on the treatment of persons with disabilities, so that they can meet the needs of their passengers and at the same time they can support them in an appropriate manner without invading their space. It is also looking for this document, to raise awareness about the importance of the inclusion of persons with disabilities in tourism and to make it more accessible, as there is a considerable number of people with disabilities in Ecuador, so it is very important to learn how to serve and guide this group with much ethics and human quality.
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    Patrimonio cultural: Material documental de los instrumentos musicales propios de la sierra ecuatoriana, para su difusión en un taller demostrativo
    (Instituto Tecnológico Superior Sudamericano, 2019) Jaime Santiago Vanegas Chiqui; Evelyn Geovanna Vargas Ñauta
    This research and compilation work has been carried out thinking that, as Ecuadorian citizens, we have the obligation to strengthen our national identity through resources and tools that enrich the country's culture. Thus, this work is presented under the name of Cultural Heritage: Documentary material of the musical instruments of the Ecuadorian Sierra, for dissemination in a demonstration workshop, whose purpose is to encourage young people to appreciate the cultural value that history and culture have mode of manufacture that has an own musical instrument of the Ecuadorian Andes, in addition to providing didactic material to the people who participate in the workshop, whose content is short and captures the attention of the reader. In the first chapter, we address all the problems that lead us to choose this topic, which indicates that the main reason is the lack of knowledge of the manufacture of musical instruments, since young people today do not acquire interest in venturing into of this activity. Chapter number two tells us about the exceptional cultural value that each of the musical instruments of the Ecuadorian mountain range possesses, due to the manufacturing method and the sound they produce. Within the third chapter, the methods used for information gathering stand out, in such a way that they help refine and facilitate the writing of this research work. In the fourth chapter, the results obtained from the surveys of young students of the Sinincay Educational Unit are demonstrated, as well as the interviews given by the artisans in charge of the demonstration workshop. The fifth chapter details: the history, type of music and classification of each of the Andean musical instruments of Ecuador through time. Next, the conclusions and recommendations are included to finally, in the annexes incorporate the copy of one of the surveys carried out and the respective signing of each of the instruments.
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    Turismo 3.0: Realidad virtual y audio guía para el museo “Casa de las Posadas”, revolucionando por completo la experiencia museística
    (Instituto Tecnológico Superior Sudamericano, 2019) Lía Jeanelly Torres Cabrera
    The present investigation consists in the elaboration of a video with virtual reality for the “Casa de las Posadas” museum as a cultural tourist attraction, which will serve to include said heritage asset within the city's tourist offer through the dissemination that will take place in the Tourist Information Center of Cuenca (ITUR). The research contains 5 chapters, in which I will discuss the problem that exists such as the lack of tourist influx in the museum which is very worrying since it is within one of the best known city routes that is the route of The museums is why an investigation is carried out in the place through an interview directed to the architect María José Machado in charge of the museum, a brief study was also carried out on the lack of knowledge that the basins have regarding the history cultural of our city which is worrying since it is necessary to know about our cultural roots, another of the problems that are discussed in this work is the absence of a guide that is able to provide information so that tourists can enter and know About the history of the museum. There will also be talk about the historical past that the Casa de las Posadas museum has in which it includes the trajectory that dates from 1780, its declaration as Cultural Heritage that was given in 1982; Its name originates because this property was used as accommodation for travelers who arrived in Cuenca or for those who went to Cajas. Together with this the legend of the place that will also be in this thesis research. Likewise, some research methods that were obtained for the preparation of the project were examined, such as applied, pure and experimental which were used throughout this search process, to result in the influx of tourists in the Museum.
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    Propuesta de Capacitación para el Servicio de Calidad, atención al cliente a los artesanos, Centro Municipal Artesanal CEMUART, Cuenca
    (2019) Olga Lucia Chuñir Panama; Maria Eduarda Mosquera Mosquera
    Training is an educational process applied in a systematic and organized way through which people acquire specific knowledge related to their work. Many times some strategies used in training do not meet people's expectations. For this reason, the Detection of Training Needs is a fundamental pillar for designing and implementing a correct qualification plan that leads to the achievement of organizational objectives. Based on the information obtained from the training needs diagnosis, we can cover the shortcomings that the artisan has when carrying out his work. In tune with these arguments, the Municipal Handicraft Center of Cuenca CEMUART, is conformed by an important group of 82 artisans that are dedicated to the production and commercialization of handcrafted products, rescuing, this way, the tradition and culture of the City of Cuenca. The trainings that have been made, are thanks to the support of other institutions, same that do not obey to a study of the specific needs of this important group. The present investigation makes a contribution to this institution by means of the study of the training needs, the elaboration of a proposal of quality and attention to the client. In this way, the group of artisans will have an alternative that will allow them to improve their work in a qualified way.
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    Propuesta de una aplicación móvil compatible con dispositivos Android para obtener la Licencia Anual de Funcionamiento orientada al sector de alimentos y bebidas de la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2019) Jessica Alexandra Gordillo Ortiz
    The present investigation consists of a scheme prior to the acquirement the annual operating license in the city of Cuenca, focusing on entrepreneurs in the food and beverages industry, determining the correct procedures to proceed to obtain the annual operating license, its objective is to provide accurate information on the processes through an innovative and necessary proposal in the development of the food and beverage industry. To achieve this objective, an application is presented in which the true information of the processes to follow is in chronological order to obtain any of the permits before mentioned in the development of the present proposal, with the help of technical and technological tools, there will be access to the necessary information for the procedure in the entities in charge of issuing them.
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    Turismo Inclusivo: Modelo accesible de infraestructura para personas con discapacidad motora en el hotel Morenica del Rosario de la ciudad de Cuenca, mediante un análisis arquitectónico
    (Instituto Tecnológico Superior Sudamericano, 2019) Génesis Marcela Ulloa Rosales
    Accessibility is a right of every person must be treated to achieve equality of opportunity. Likewise, the person has the right to autonomy and personal mobility, such as correspondence to the achievement of a life fully independent. Finally a key aspect from a few years ago requires that all good, product or environment accessible to all people, avoiding discrimination and fostering inclusive Tourism. The Morenica del Rosario Hotel located on Gran Colombia between Padre Aguirre and General Torres, will have the possibility to implement a security model for people with motor disabilities. There are many accidents that have been caused in the establishments that provide lodging due to lack of security, that is why all the hotel shelters, hostels, hostels and more, including public places must be designed to provide the greatest security, a first class comfort to all people. At the Hotel Morenica del Rosario there is an efficient administration that takes care of the movements, preferences and suggestions that the guest has, for this reason is offered this proposal, with this the establishment will be one of the few hotels in our country and the second. Morenica del Rosario is a hotel decorated with the theme of the culture and traditions of Cuenca, in it we find pictures photos, crafts, monuments and paintings that make reference to the Chola Cuencana with its clothes, different neighborhoods of the city as the Broken Bridge, traditional games, typical dishes, carnivals.
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    Gestión turística: Desarrollo de un manual para mejorar la operatividad y procesos relacionados con los servicios y productos turísticos del parador el Chorro, cantón Girón
    (2019) Ana Marlene Chimbo Llivipuma
    The objective of this study was to identify the aspects to be improved in the “El Chorro” tourist hostel, which served as a support along with the information collected from tourists and staff working in this place, for the development of a quality manual the services of lodging, restaurant and concerning the adventure sports canopy, swing and Tibetan bridge. The type of research was descriptive, not experimental, in the field and among the main determinations it was obtained that “El Chorro” hostel had deficiencies in elementary conditions of its tourist services and products, which could be addressed with the basic training supported in the manual that describes the standardized minimum considerations that operational and administrative personnel must take into account. The general assessment of the visitor is good, so the general management must make efforts to maintain and increase it, this results in greater interest and loyalty of tourists and therefore higher income.
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    Guía histórica digital e impresa sobre las calles más relevantes del cantón Cuenca que se encuentran dentro del Centro Histórico aplicando realidad aumentada
    (Instituto de Tecnologías Sudamericano, 2019) Prado Alvarado Jessica Alexandra; Guamán Medina Edisson Fernando
    The purpose of this project is to propose the development of a digital historical guide of the most striking streets of the Historic Center of Cuenca province of Azuay, Ecuador with the support of the Direccion de Areas Historicas y Patrimoniales. With the purpose of offering brief and precise information to national and foreign tourists who visit our city. In the first chapter of the thesis the problem is addressed, in chapter two theoretical, conceptual, legal framework was made and in chapter three the research methodology of the main streets of the Historic Center is structured finally in chapter four The analysis and interpretation of results was carried out through interviews to conclude with the creation of the historical guide that allows a detailed reading of the illustrious characters that are recorded in the streets of Cuenca. Within the creation of the guide, the survey of the main streets is developed to continue with the study through a signing gathering brief information about its history, the conceptualization of the digital guide, the legal framework, the project technique that includes the description, the Design for structuring the guide. For the conclusion of this project, bibliographic research was also carried out through the field visit to libraries of different public entities to obtain better information results. According to the concept of (Sandoval Guerrero, 2017) of Cultural heritage and tourism are two areas of high interest for the tourist community at national and international level, because their relationship determines the tastes and preferences of visitors to their destinations; Based on this premise, this study aims to recognize the interrelation between them, identifying tourism products related to cultural tourism, due to the importance of the vital contribution to this sector of the country's economy. The methodology applied is based on the documentary analysis on heritage, cultural heritage, tourism and cultural tourism from the perspective of various theorists; On the other hand, there has been a statistical survey of movable heritage assets registered in the Ecuadorian Cultural Heritage Information System (SIPCE), of the National Heritage Institute (INPC) and which are part of Ecuador's tourism offer. The study revealed that the highest percentage of tourist concentration is located in destinations such as Quito, Guayaquil, Santa Elena and Cuenca, these spaces have attractions related to material cultural heritage, many of them cataloged and registered, while others have not yet been. Therefore, the existence of a considerable number of them was identified, which reflect the essence, the symbolic and identity value of the peoples to which they belong; giving the visitor the cultural diversity of the country, due to its condition of being diverse and intercultural, evidenced by the exhibition of tangible and intangible heritage as a means of manifesting ideas, thoughts, desires, frustrations and needs.
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    App: Perfil del turista función del segmento Patrimonio material e inmaterial de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2019) Vilma Alexandra Sariento Verdugo
    This research work entitled App: Profile of the tourist function of the material and intangible heritage segment of the city of Cuenca, province of Azuay arises from the need to identify the segment that visits the city and the tourist motivation to travel to this place through a mobile application because the visitor is an important component for the tourist offer in a destination. And if you do not have a study of what the tourist demands when arriving at a place. How can you offer tourist services? The canton Cuenca being the economic center of the province of Azuay has several tourist attractions with a privileged weather because it is located in an extensive valley with a temperature of 15 that arouses the interest of visiting by different tourist therefore for this work exploratory and field research was carried out with quantitative and qualitative methods with the help of research techniques such as: internet, interviews, direct observation and surveys. The purpose of this research is to know the motivation that the visitor has to choose Cuenca as a destination to be visited through the mobile application allowing to define the profile of the tourist such as: personal data, motivations, time of the stay, preferences as well as the tourist. You will find necessary information about the place. So that the canton Cuenca continues to develop tourism with a focus on the profile or tourists and their needs. All this will be carried out with the analysis of the VISIT CUENCA application. In addition, with the conclusion of this research work, it is intended to help the visitor when arriving at the destination orient themselves through this proposal to promote tourism according to the needs of the tourist as this work will also serve as the basis for the creation of new projects and new and different applications that help in other areas of tourism allowing a better social, economic and tourism development of the Cuenca canton.
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    Ruta turística gastronómica, elaboración, evolución y comercialización de la cerveza artesanal en la Ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2020) Cesar Byron Guamarrigra Nacipucha
    This research aims to show the importance of a Gastronomic Tourist Route, focused on the craft beer industry, taking into consideration that this is one of the shops that have been developed with great acceptance and reception in recent years within the City of Cuenca, thus becoming an important economic source capable of developing tourism and generating jobs. That is why this work seeks to rescue the beer culture within our region by making a proposal whereby the culture, tradition, history and evolution of the beer industry in the City of Cuenca is known, In the same way it is intended to foster a culture in which participants develop skills in pairing and tasting of craft beer, so this is a new proposal within the tourist area that involves developing the “5 Senses” in the customer with a beer of quality.
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    Marketing turístico: Guía turística digital para la promoción del Cantón Paute y sus áreas de influencia, provincia del Azuay
    (Instituto Tecnológico Superior Sudamericano, 2020) María Cristina Villavicencio Jácome
    The present research work entitled “Digital tourist guide for the promotion of the Paute canton and its areas of influence, Azuay province” represents an important tool to improve the tourist activity in the Paute canton, because in the tourism sector they are entering these technologies for promote marketing and marketing activities to encourage tourism activity using these strategic and high impact communication elements as a promotion to reach a wider audience. That is why taking hand in hand implementing a digital tourist guide is very new since the diffusion of attractions is considered one of the main travel motivators Currently, the municipal GAD of the Paute canton does not have an official tourist guide, however, there are prototypes made previously that have not reached their objective, so the need arose to carry out this project, which was done by applying the proposed methodology. This project is aimed at creating a digital tourist guide through a FanPage where you can see updated content and information of attractions, activities, festivities, maps, georeferencing, and tourist plant of the Paute canton, which can be an innovative tourist tool in learning processes near the canton. In addition, a mobile application was developed for mobile phones with Android operating system included within the free FanPage to download and facilitate the interaction of tourists with the information of the Paute canton.
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    Turismo 3.0: realidad virtual y audioguía del museo de las culturas aborígenes, cronología e historia
    (Instituto Tecnológico Superior Sudamericano, 2020) Alexandra Estefanía León Argudo
    The present research work consists in the elaboration of a virtual reality video accompanied by an audio guide inside the Aboriginal Cultures museum, and aims to offer alternatives for tourism through new technologies that contribute to creating experiences at the moment to obtain information from users. For this, the interior of the museum was recorded with a 360-degree camera and a script for the audio was made, using tools such as virtual reality, programs to edit in 3D, the audio and to be rendered and uploaded to the platforms that facilitate the tourist Access to this video. The collection of the information will be used to prepare the script for the audio that contains the virtual reality video and be presented to the tourist. This work is expected to contribute to the increase in the influx of tourists in the Museum of Aboriginal Cultures and be part of an initiative for new ideas of technological innovation.
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    Guía turística en formato 360 de las casas patrimoniales emblemáticas de la ciudad de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2020) Silvia Mercedes Zapatanga Arichavala
    Cuenca is the third largest city in Ecuador and capital of the Province of Azuay and Region 6. Its official name is Santa Ana de los Cuatro Ríos de Cuenca and was founded by the Spaniard Gil Ramírez Davalos, on April 12, 1557. The city of Cuenca in Ecuador has a historic center with exceptional qualities that has allowed its recognition as Cultural Heritage of Humanity in December 1999, declared by UNESCO to recognize the "universal and exceptional value" of its Historic Center; its Colonial and Republican architecture is in harmony with the unique identity that is the result of the successive generations of indigenous, European and mestizos who have earned it such recognition, committing ourselves to forge a conscience of conservation. Cuenca has a great mix of construction and decoration styles. Its Historic Center is constituted by a city of colonial airs, but that is really republican, since most of its attractive constructions come from the 19th century. There are also some buildings of the 18th century, especially the two cloistered convents, that of El Carmen and that of the Immaculate Conception, part of the old Cathedral, and a few private houses. But what is particularly attractive is the homogeneous air of the whole, only altered by some displays of shocking modernity, in buildings of the 50s and 60s, of the 20th century. It is for this reason that it has been given to create a digital tourist guide that aims to publicize the different houses that are sites with great architectural value for the development of tourism, identified from anecdotal events from different eras and historical events of the city, being this a new option of tourist offer. The research that I have proposed begins with the collection of historical data, its culture, the way of building throughout history and urban conformation.
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    Turismo de salud: Acuaterapia, ocio y bienestar psico físico a través de la actividad motriz para el segmento de tercera edad en el cantón Naranjal
    (2020) Edgar Jhoel Montaleza Albarracín
    The present investigation consists in the elaboration of a route of HEALTH TOURISM: AQUATERAPY, OCIO AND PHYSICAL WELFARE THROUGH MOTRIS ACTIVITY FOR THE THIRD AGE SEGMENT IN THE NARANJAL CANTON for medicinal purposes promoting whether health tourism in the hot springs from the Shuar community itself that helps to have the mayor enhance the natural specifics we have in Ecuador since it is qualified as one of the mega diverse countries in the world considered as an excellent and affordable retirement destination helping to preserve ancestral cultures, Natural and cultural in the Shuar community through the dissemination in the tourist centers of Cuenca, we work together in the Shuar community that specifies the opening to work with its thermal medicinal waters. The aforementioned project contains 6 chapters, the first chapter analyzed the problem statement, location, problem formulation, general objective, specific objective and justification by which it addresses the problems covered by the society of older adults and their participation in tourism programs and the elaboration of projects focused on this objective, thus analyzing the issue of the lack of promotion of health tourism and Aqua therapy; chapter two became prominent to the referential framework on which it is based, the theoretical, epistemological and legal part; in chapter three the methodological design was raised where the bibliographic, field, descriptive, analytical, population and sample method was applied and in chapter four the survey was carried out on the elderly and retired adults of the city of Cuenca and interviews with the director of Naranjal tourism and the president in charge of the Shuar community, in chapter five the objectives to be carried out are structured in the proposal that is to make a demonstrative video of the proposed route collaborating with the FUPEC institutions and the Federation of Neighborhoods of Cuenca.
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    Turismo 3.0: Audio libro interactivo de la danza y vestimenta más representativa de la región andina
    (Instituto Tecnológico Superior Sudamericano, 2020) Karla Michelle Cabrera Jiménez; Danny Alexander Peña Angumba
    The present research work focuses on the most representative indigenous dance and dress of the Andean region of Ecuador and the factors that influence the devaluation and loss of these traditions, we mention the meaning that exists behind a clothing and a dance and complementary with the Main festivals or customs of indigenous peoples. So that the present study can be based on real data, this documentation was supported by a documentary, field, and qualitative research applying interviews to different people from the cultural field as dance group leaders, dancers and professionals in the field of dance and dress; which resulted in different problems that cause the indigenous communities of the mountains to begin to stop using their own clothes and to perform dances outside those of their tradition. The result achieved involves promoting, spreading the ancestral customs and traditions of the indigenous communities of the Ecuadorian Sierra, through the elaboration of an interactive audio book; that will help preserve these traditions and know the different meanings of traditions such as clothing and dance.
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    Diseño de productos turísticos: Ruta natural incorporando actividades recreativas culturales de rescate dentro del cantón Pucará
    (Instituto Tecnológico Superior Sudamericano, 2020) Danny Roberto Tenezaca Jadan
    The present investigation consists in the elaboration of a natural tourist route that allows to make known the natural tourist tourist that has the Pucará canton knowing the culture, its biodiversity and natural beauties with the count of the canton. Through the methodology applied is documentary research and field research through the direct qualitative method with the entities in charge of working in the tourism field of the Pucará canton, who provide clear and precise information to carry out the proposed. In addition to this, the inventory of estimates can be made where we will detail precisely the characteristics that specify each place. Additionally, a sample of tourists is required, through evaluations which allows us to know the routes within the canton are deficient and little recognized for what the natural tourist route is made. The natural tourist route will be announced through 360 ° photographs and promotional videos that will be published on social networks of the Pucará canton.
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    Turismo 3.0: Guía turística virtual para mejorar la difusión de los lugares turísticos del cantón Sígsig
    (Instituto Tecnológico Superior Sudamericano, 2020) María Auxiliadora Pacheco Pacheco
    The creation of web pages nowadays is one of the most used technological means that have evolved, becoming the most popular means of communication in the world. Many companies use this type of technology to promote their different products or services. The purpose of this project is to create a virtual tourist guide using the web pages for the Sígsig canton in where the different tourist, cultural and natural attractions that deserve to be known will be promoted. This tour guide will effectively help to find tourist information for the Sígsig canton, as well as promoting tourism in a better way and raising awareness of the cultural wealth of the canton.
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    Turismo alternativo: Ruta turística vivencial integrando los principales atractivos y tradiciones de la parroquia Nulti, Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2020) Cindy Alexandra Mejía Guanoquiza
    Within the city of Cuenca, in the places far from the historic center is the parish of Nulti, in it people full of kindness and humility coexist also mentioning their knowledge inherited by ancestors, the same ones that are put into practice in their daily lives as traditions that help support their families. Among the most relevant in the area we have the elaboration of: Wood-fired Bread, Basketry, Stucco and Pyrotechnic Castles. The importance of this research is based on being able to highlight these traditions as well as being able to propose the implementation of an experiential tourist route called “Nulti in the Blood” where the manufacturing of these objects made by artisans is directly evidenced, in addition to showing the National tourism a new attraction within the city. This work employs field research within the parish for the collection of necessary information in the same way interviews with artisans, surveys of people outside the sector to know their knowledge about the parish also mentioning the design of the experiential route demonstrated later. The present research work presented is divided into five chapters where the problem is reflected, a referential framework, legal framework and theoretical framework deepening more about the parish of Nulti. Subsequently, the methodology of the research used in the research work is reflected, as well as the analysis and interpretation of the results obtained to finally propose the proposal to the research, together the respective annexes that support the developed inquiry will be included.