Tesis Área Administración

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Ambiente laboral y su incidencia en la rotación del personal obrero dentro de la empresa FibroAcero S.A de la ciudad de Cuenca
(Instituto Superior Tecnológico Particular Sudamericano, 2025) Loja Chasi Kelly Domenica; Ojeda Gomez Angel Jostin
This study addresses the relationship between the work environment and employee turnover at Fibroacero S.A., located in Cuenca. The problem lies in the high turnover rate among workers, driven by a negative organizational climate and interpersonal conflicts, which impact both productivity and employee well-being. This situation leads to frustration, work-related stress, and additional workload for those who remain in the company, further increasing dissatisfaction and the intention to leave. The main objective of this research is to analyze the workplace factors that influence staff turnover, as well as their effects on job satisfaction and productivity. A mixed-methods approach was applied, using surveys and interviews with employees to examine variables such as work overload, poor communication, lack of recognition, and organizational culture. The findings reveal that a deficient work environment significantly contributes to employee dissatisfaction and stress, which, in turn, drive the decision to resign. Both internal and external causes of turnover were identified, including conflicts among coworkers and the pursuit of better job opportunities. The results also show a perceived lack of growth opportunities and inadequate workload distribution, which negatively affect motivation and performance. In response to these issues, the “360° Balance Workshop” was proposed as a strategy to improve the work environment. This initiative focuses on promoting personal reflection, team-building activities, and professional development, with the aim of enhancing motivation, reducing stress, and strengthening organizational cohesion. In conclusion, this study confirms that unfavorable working conditions contribute directly to staff turnover. Therefore, implementing improvement strategies could not only benefit employee satisfaction and retention but also increase overall operational efficiency, aligning employee needs with the company's objectives.
Análisis de la reducción del IVA aplicado en periodos de actividades turísticas en el Hotel San Juan Cía. LTDA en la ciudad de Cuenca para el diseño de la guía práctica que aporte conocimientos a las actividades empresariales turísticas
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Espinoza Padilla Jeferson Adrián
This paper analyzes the application of the temporary reduction of VAT to 8% in holiday periods at the Hotel San Juan Cía. Ltda., located in the city of Cuenca. The study starts from the need to understand how this tax provision is applied within the establishment and to identify the operational difficulties faced by the personnel in charge of its execution. As a complement to this research, approaches with descriptive, documentary, and field scope were combined. To do this, financial statements were analyzed, current tax regulations were reviewed, and a survey was applied to the administrative and accounting staff of the hotel. The results showed that, although the staff is aware of the existence of the VAT reduction, there are doubts at the time of applying it, and there are no documented guidelines that guide the process uniformly. Based on this diagnosis, a practical guide to tax procedures was built aimed at facilitating the correct application of the reduced VAT rate on holidays. This proposal seeks to strengthen the internal management of the hotel, reduce errors in billing, and contribute to proper compliance with current tax regulations.
Análisis del impacto de la transición de persona natural a persona jurídica en la gestión administrativa y financiera de la Empresa Industrias Mecatec S.A.S.
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Fárez Fárez Sandra Pamela; Yuquilima Molina Dayanna Elizabeth
This technical project analyzes the impact of a sole proprietorship not required to keep accounting records becoming a Simplified Stock Corporation (S.A.S.). This transition is fundamental to the company's development due to the administrative and financial changes it entails. The research focused on Industrias Mecatec S.A.S., located in the city of Cuenca, on the Monay Bahuanchi road in the Carapungo sector. The company began its economic operations as a sole proprietorship not required to keep accounting records on November 12, 2019. Due to its growth and market positioning, the company chose to adopt legal status, transforming into a Simplified Stock Corporation (S.A.S.) on January 6, 2026, due to the benefits and flexibility it offers. The analysis revealed limited staff knowledge regarding the new administrative and financial management procedures, as well as the following findings: lack of an internal organizational structure, disorganization of the work team, lack of awareness of the new changes, and untrained personnel. The aim of this research was to analyze the impact of transforming a natural person not required to keep accounting records into a legal entity under the Simplified Stock Corporation (S.A.S.) model in the areas of administrative and financial management, encompassing accounting, tax, and labor aspects. The study employed a mixed-methods approach, utilizing quantitative components through the analysis of information regarding Simplified Stock Corporations (S.A.S.).
Aplicaciones del HEAD HUNTING en la contratación de personal académico directivo: estudio de caso en el Instituto Tecnológico Particular Superior Sudamericano
(Instituto Superior Tecnológico Particular Sudamericano, 2025) Marín Gonzalez Tifanny Viviana
This article analyzes the use of headhunting in the recruitment of academic management staff through a case study at the Instituto Superior Tecnológico Particular Sudamericano. The objective of this study is to propose a model for applying headhunting to optimize the recruitment of staff for academic management positions at the educational institution. The study uses a mixed methodology with a parallel convergent design, combining interviews, documentary analysis, and observation, in addition to calculating the Profile Fit Index (PFI). The results show that headhunting allows for the identification of highly qualified passive candidates and streamlines the recruitment process, improving the fit with the required profile. The discussion contrasts these findings with recent literature, highlighting the strategic value of attracting high-level talent in higher education institutions. The study concludes that the application of headhunting can optimize the recruitment of academic managers; although limitations are acknowledged, recommendations for future implementation are proposed.
Déficit de cultura y planificación financiera en jóvenes universitarios del Instituto Superior Tecnológico Sudamericano: impacto en el sobreendeudamiento y la estabilidad económica
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Reinoso Muñoz Luis Fernando; Zhañay Zenteno Mariuxi Dayanna
This research aimed to analyze the relationship between financial literacy, financial planning, and over-indebtedness among students at the Instituto Superior Tecnológico Sudamericano, with the goal of identifying determining factors and suggesting strategies to strengthen financial literacy and foster proper management of economic resources. The study employed a mixed-methods approach, integrating qualitative and quantitative elements to gain a comprehensive understanding of the phenomenon. It was a descriptive, correlational field study using a non-experimental, cross sectional design. The study population consisted of 493 students across various ages, majors, and academic levels. The results revealed that a large proportion of students possess limited financial knowledge, demonstrate poor saving habits, and do not practice personal budgeting. Similarly, a significant number of respondents held outstanding debts and faced difficulties meeting their obligations, resulting in delayed payments. Furthermore, financial concerns were found to significantly impact academic performance, emotional stability, and the continuity of their education. The study concludes that there is a direct link between inadequate financial literacy and planning and high levels of indebtedness among students at the Instituto Superior Tecnológico Sudamericano, which considerably affects their economic stability. Based on these findings, a personal budget template was designed to help improve the students' overall financial organization.
Diseño de un manual administrativo orientado al fortalecimiento de la gestión interna del hotel Tomebamba
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Campoverde Mejía Valeria Lissette; Montero Vélez Pablo Alejandro
An assessment conducted at the Tomebamba Hotel in Cuenca revealed several findings, including the absence of formal guidelines, ambiguity in the distribution of duties, and a lack of defined and documented processes; these issues were corroborated by hotel staff through a survey. In response, an administrative manual was designed specifically tailored to the hotel’s actual conditions, with the aim of significantly optimizing its administrative management and thereby improving service quality and working conditions. The manual’s design includes guidelines aimed at improving efficiency and service quality, which are essential in the hospitality industry.
Diseño de un modelo referencial de salud financiera para el sector comercial de Cuenca, fundamentado en el estudio de las 20 empresas con mayor nivel de activos
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Quito Jaramillo Erik Brando
The commercial sector of the city of Cuenca plays a significant role in the local economy; however, it does not have a reference model that allows for a comparative evaluation of its financial health. In response to this situation, the purpose of this research was to design a financial health reference model based on the analysis of the 20 commercial companies with the highest level of assets during the 2024 fiscal year. The methodology adopted a quantitative, descriptive, and non-experimental approach, using official information published by the Superintendence of Companies, Securities and Insurance of Ecuador. Vertical analysis of financial statements and the Altman Z2’-Score model were applied, calculating indicators of liquidity, solvency, asset productivity, and equity support. The results showed a financial structure characterized by a high proportion of current assets and a predominance of short-term liabilities; likewise, the sectoral average Z2’-Score was located within the safe zone, although with dispersion among companies. In conclusion, a reference model based on average, minimum, and maximum parameters was consolidated, providing a comparative tool to assess the financial stability of the commercial sector of Cuenca and support strategic business decision-making.
Diseño de un registro contable digital para optimizar el control de ingresos y gastos en una empresa comercial en la ciudad de Cuenca
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Barrera Morales Camila Alexandra
The objective of this research was to design a digital record system for controlling income and expenses in a commercial business dedicated to the wholesale distribution of electrical materials, located in the city of Cuenca. The purpose was to improve the organization, reliability, and availability of its financial information. The study emerged from the use of manual records and isolated spreadsheets, document dispersion, delays in updating transactions, and the absence of periodic financial reports. These conditions limited administrative control and increased the possibility of accounting and tax inconsistencies. The research was conducted using a mixed method approach and was classified as applied and descriptive, with a non-experimental, cross sectional, documentary, and field-based design. Information was collected through documentary analysis, semi-structured interviews, direct observation, and an internal control questionnaire based on the COSO model. A total of 1,338 supporting documents from the 2023–2025 period were analyzed, including 1,287 purchase documents and 51 sales documents. The results showed that 9.27% of the documents contained data-entry errors related to dates, amounts, and transaction classifications. The study also identified complete dependence on manual processes and a lack of access controls. The COSO evaluation determined a compliance level of 62.07%, revealing weaknesses mainly in control activities and in the information and communication components. In response to these findings, a Microsoft Excel-based digital tool was designed and structured into configuration, catalogs, income, expenses, consolidated database, reports, dashboard, and user manual modules. The proposal includes data validations, drop-down lists, automated calculations, documentary controls, and the generation of monthly and annual reports. It was concluded that the proposed tool is operationally, economically, technologically, and legally feasible, and that its use will contribute to centralizing financial information, reducing errors, strengthening internal control, and supporting the company’s administrative and tax-related decision-making processes.
Diseño de un sistema de costeo por órdenes de producción aplicado a las artesanas “Red de Mujeres Rurales Independientes del Azuay”, caso práctico en Cerámicas Carmiarst
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Plaza Vizhñay María del Carmen; Ruiz Mena Jennifer Ariana
The research aimed to design a costing system for the artisans of the Network, using Cerámicas Carmiarst as a case study. The research arose from the need for a simple technical system to record production costs. Currently, the artisans set their prices empirically without a solid understanding of the process, and it was also observed that 45% of the artisans lack a tax identification number (RUC). Therefore, a mixed-methods approach was developed to gain a better understanding of the artisans´circumstances, employing surveys, interviews, and other methods.The results showed that most artisans maintain informal records without a formal accounting system. Consequently, 70% have difficulty calculating the unit cost of their crafts, thus highlighting the need to strengthen their knowledge of cost accounting. Therefore, an Excel tool was designed to automatically calculate the costs and economic performance of their products, including raw materials, labor, and indirect manufacturing costs. This proposal facilitates better cost management and resource management, contributing to the profitability of the artisan activity.
Diseño de una estrategia de marketing digital para mejorar la tasa de conversión del Área Call Center del Almacén Best PC en Cuenca; periodo 2025-2026
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Pando Cortez Tania Fernanda
This research project presents a strategic proposal to improve digital marketing in the call center and increase sales for Mega Best PC in Cuenca. Although the main office in Quito invested in advertising, the study showed that 61.7% of the local market does not know the brand. Also, 73.2% of users think the customer service is slow. Because of this, customers leave the sales funnel and the company does not reach its goals. The main objective is to propose a digital marketing strategy to improve response times and local brand positioning. The study used a quantitative and descriptive method with surveys for potential customers in Cuenca. The results show that customers have a budget between $350 and $800. They value technical warranties, and 91.4% prefer to finish the purchase in the physical store. They also want more trust in online sales. The proposal includes a Canvas model, an optimized Customer Journey Map to analyze the buying process, and a CRM for local management. It also uses chatbots for immediate answers and personal advice. In conclusion, digital tools reduce operational problems and turn customer interest into real sales. This improves trust and gives the company an advantage over local competitors.
Elaboración de un plan estratégico para la mejora de la Seguridad y Salud Ocupacional en Fais (Cuenca, Ecuador)
(Instituto Superior Tecnológico Particular Sudamericano, 2025) Tamay German Jenny Ruviela
This research addresses the problem of the absence of safety and occupational health signage in the company FAIS. Through field analysis it was identified that the lack of preventive signage in critical areas not only represents a latent risk to the integrity of workers, customers and visitors, but also a breach of the legal regulations in force in Ecuador. The main objective of the study was to propose an improvement alternative that would contribute to strengthen occupational risk prevention through the implementation of preventive signage and the delivery of an educational graphic instruction. The methodology used combined a quantitative-descriptive and qualitative-ethnographic approach that allowed the collection of objective data by applying techniques such as direct observation, personnel surveys, semi-structured interviews and a technical visit with photographic record. Among the most relevant findings was the workers' lack of knowledge of the risks present in the work environment, as well as the total absence of signage. In addition, there is a low preventive culture within the organization, which constitutes factors that increase vulnerability to occupational accidents. Based on this diagnosis, a proposal was developed that includes the delivery of various printed signage and visual educational material that explains the most frequent risks and actions to be taken in case of emergencies. In conclusion, the study not only makes visible an urgent problem, but also offers a concrete and replicable proposal, reaffirming that safety at work is a key component that must be addressed with will, awareness and institutional commitment.
Elaboración de una guía práctica para la formalización y cumplimiento tributario de los artesanos de COPEFA, cantón Gualaceo
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Macas Gutiérrez Nicole Doménica; Martínez Granda Francisco Josué
The objective of this project was to develop a practical tax guide to facilitate the regularization, formalization, and compliance with tax obligations of artisans belonging to the Permanent Committee of Artisan Producers’ Fairs (COPEFA) in the canton of Gualaceo, province of Azuay. This initiative arose from the need to address the tax compliance gaps identified among this group of 42 active members, notably a high percentage of artisans without a valid Unique Taxpayer Registration Number (RUC), without artisan certification from the National Council for the Defense of Artisans (JNDA), and with a marked lack of familiarity with the digital platforms of the Internal Revenue Service (SRI). This study was conducted using a mixed methods approach combining applied and field research and employed techniques such as surveys, interviews, document review, and a census. The results showed that 67.65% of artisans lack artisan certification, 32.35% do not issue sales receipts, and 38.34% are unfamiliar with the use of digital platforms such as the SRI online portal, indicating a limited tax culture and a significant digital divide within the sector. Based on this assessment, the Practical Tax Guide: Formalize Your Art was developed and disseminated. This reference tool is grounded in current legal regulations, written in simple language, and includes visual aids; it is designed to reduce the risk of penalties and strengthen COPEFA’s organizational sustainability.
Elaboración de una guía práctica tributaria para los micro comercios del sector maderero de la Plaza Rotary
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Barrios Rodríguez William Guillermo; Déleg Fernández Nilson Amauri
The objective of this research was to develop a practical tax guide for merchants in the lumber sector at Plaza Rotary in the city of Cuenca, with the aim of strengthening their knowledge and facilitating compliance with their tax obligations. The problem stemmed from a lack of knowledge of tax regulations and difficulties in managing tax-related processes, a situation that can hinder the formalization and growth of their businesses. The research employed a mixed methods, approach descriptive, documentary, and field based and utilized observation, surveys, and focus group interviews to collect data. The study population consisted of 110 merchants in the Rotary Plaza, with a sample of 20 merchants from the lumber sector. The results revealed gaps in knowledge regarding tax obligations and identified the need for simple, clear information that is easy to understand. Based on these findings, a practical guide was developed that includes content, examples, and support tools. It is concluded that this proposal serves as a guidance tool that can contribute to strengthening tax culture and facilitate compliance with tax obligations.
Evaluación del desempeño en la dirección de talento humano de La Prefectura del Azuay: herramienta para el Análisis del capital humano en 2024
(Instituto Superior Tecnológico Particular Sudamericano, 2025) Loja Chasi Tabata Carolina
The following paper explains the human talent management of the Azuay Prefecture, which faces challenges and opportunities identified in the 2024 fiscal year. The central problem identified is the need to improve staff retention, which is inevitably linked to resource optimization and job satisfaction, in order to enhance institutional efficiency. The main objective of the paper was to evaluate the performance of the Human Talent Directorate by comparing internal and external evaluations, to propose and suggest an action plan based on the findings. A methodology was applied that included documentary analysis, comparison, and quantitative analysis of performance and job satisfaction indicators. New developments include official evaluations and an internal diagnosis to design a demonstrative plan that optimizes processes and strengthens internal communication. The results showed high performance against goals and a high level of training, as well as areas for improvement that were verified in staff retention and motivation. It is concluded that the implementation of the first suggested plan will clearly contribute to improving the efficiency, transparency, and quality of public service within the institution.
Factores intervinientes en el proceso de reclutamiento y selección: Creación de un plan estratégico en la empresa AIDLABORAL S.A.S. (CUENCA)
(Instituto Superior Tecnológico Particular Sudamericano, 2025) Auquilla Rodríguez Ana Gabriela; Orellana Jadán Byron Omar
The work studies the factors involved in the recruitment and selection process: creation of a strategic plan in the company AIDLABORAL S.A.S. in Cuenca. The problem of the company is that it lacks a structured process for recruitment and selection of personnel, leading to the need for procedures manuals, the lack of structure generates inconsistencies and confusion, making it difficult to fill vacancies in certain positions. This leads to the general objective of optimizing the recruitment and selection process based on a strategic plan for the Human Resources area. The approach we chose was quantitative and qualitative, i.e. a mixed approach, with a type of research using the analytical method. For the collection of information we used surveys and interviews conducted through Google forms. The main findings include the importance of social networks in the process of job search and offer, customer satisfaction and the development of a strategic plan that will be useful not only for the organization, this presents a guide and recruitment and selection formats that can be used for small companies that do not have the resources or the human resources department for the search of human capital.
Guía práctica de cumplimiento tributario para comerciantes de alimentos preparados del Mercado 12 de abril, Cuenca
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Ballagán Samaniego Doménica Alejandra; Largo Narváez Vicente Fernando
This technical project arose from the need to strengthen tax awareness among prepared food vendors at the 12 de Abril Market in Cuenca. During the problem identification phase, it was found that most of these taxpayers have a significant lack of knowledge about their tax obligations, especially due to a lack of ongoing training or clear and simple information from the Internal Revenue Service (SRI). This project was developed using techniques such as surveys, interviews, and direct observation to obtain real data based on the economic and operational realities of the sector. As a result, a practical guide was designed, tailored to the vendors' needs. Its main objective is to strengthen their regulatory and tax knowledge, leading to better tax compliance. The guide was developed based on the difficulties, problems, and information necessary for their business activity. In this case, the vendors belong to the RIMPE (Popular Business) tax regime. The guide aims not only to resolve doubts but also to promote autonomous and efficient tax management and minimize the risk of penalties.
Guía Práctica del Sistema de Devolución del IVA y su Accesibilidad para Adultos Mayores Rurales de la Parroquia Tarqui, Cuenca
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Illescas Chacha Kerly Lizbeth; Villa Lojano Miryam Andrea
This technical project stems from the need to analyze the Value Added Tax (VAT) refund system and its accessibility for older adults in the rural community of Acchayacu, Tarqui parish, Cuenca canton, with the aim of developing a practical guide that facilitates access to this tax benefit. The research was conducted using a mixed-methods, descriptive, field-based approach, applying a twelve-question survey to a sample of eighteen older adults (calculated using a statistical formula for finite populations based on a total of twenty beneficiaries) and interviews with two key informants. The results showed null or superficial knowledge of the benefit in 67% of respondents, a 90% dependence on family members or friends as a source of information versus only 5% who turned to digital media, and a marked digital divide, as 84% felt little or no comfort using technological tools. Fifty-six percent had never carried out the procedure, and those who did attempt it rated it as average or difficult. Despite these barriers, 100% of participants considered this benefit important and expressed a desire to receive more information, while 89% believed it would improve their quality of life in certain respects. Based on these findings, a practical guide was designed using simple language and visual support, aimed at narrowing the gap between the legal recognition of the right to a VAT refund.
Implementación de un plan de negocios para la empresa de desarrollo de proyectos con enfoque en el sector artesanal de la ciudad de Cuenca-Ecuador
(Instituto Tecnologico Superior Sudamericano, 2022) Mayra Elizabeth Cabrera Ordoñez
El presente Trabajo de Titulación tiene dos fases, en primer lugar, consiste en conceptualizar las diferentes formas de constitución empresarial, desde el punto de vista económico y estratégico para la implementación de una empresa de asesoría en materia empresarial y de marketing en la ciudad de Cuenca, dedicada en primera instancia al sector artesanal. De igual manera, investigar sobre las principales características del servicio de asesoría en el medio, sus fortalezas, debilidades y estrategias que permitan proponer acciones eficientes para establecer un giro de negocio enriquecedor en el mercado local y nacional. Por otro lado, estudiar el mercado artesanal de Cuenca, poniendo especial énfasis en su estructura, con el fin de conocer sus principales necesidades, pues los pequeños artesanos no cuentan con una orientación adecuada, conocimientos administrativos o medios económicos suficientes que les permita acceder a un proceso de asesoría eficiente para impulsar sus negocios en el mercado. Para alcanzar la consecución de dichos objetivos, se parte del análisis del entorno, tanto externo como interno, con el fin de conocer de cerca los diferentes factores políticos, económicos, sociales, tecnológicos y ambientales que pueden afectar o favorecer a la implementación del negocio en el medio local. De igual manera, el análisis sierve para definir de dónde nace la iniciativa empresarial, su estructura, competencia y el segmento de mercado al cual se dirige para posteriormente establecer las estrategias adecuadas. Siguiendo la estructura lógica del presente plan de negocios, se determinan las herramientas adecuadas para realizar la investigación de mercados, con el afán de hacer un levantamiento de información, tanto cuantitativo como cualitativo que permita recabar los factores más relevantes para la toma de decisiones. Este proceso introductorio concluye con la elaboración de matriz FODA, en la cual se analizan todos los parámetros externos e internos como punto de partida para la formulación de estrategias correctivas e innovadoras. Finalmente, se plantean siete estrategias para alcanzar los objetivos propuestos, tanto para la implementación de la empresa de asesoría como para la aplicación de conocimientos, para ello se han considerado dos casos de estudio dentro del área artesanal, en los cuales se ha aplicarán paquetes de servicios diferenciados según su necesidad inmediata.
Implementación de una aplicación de control contable para el Centro de Compras 9 de Octubre
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Guiracocha Déleg Maritza Daniela
The control of income and expenses in the small businesses of the 9 de Octubre Shopping Center presents difficulties due to the use of manual records and the limited use of technology, which affects financial organization and decision-making. In this context, the purpose of the present study was to implement an accounting control application for computers with Windows 11 and Android devices that optimizes the recording and tracking of financial operations for merchants. The research was applied, with a mixed approach, a non-experimental cross sectional design, and a descriptive scope. The population consisted of 212 merchants, and a non-probabilistic convenience sample of 20 participants was used. For data collection, focus groups, semi-structured interviews, surveys, document analysis, and direct observation were employed. The results showed that 75% of merchants do not use technological tools for financial control, 65% do not keep a record of income and expenses, 90% expressed willingness to use an application, 75% showed interest in receiving training, and 85% considered it important to have an accounting control tool. Based on these findings, an application was implemented that integrates modules for income, expenses, customers, suppliers, accounts receivable and payable, and financial reports. It is concluded that the implementation of this application constitutes a viable alternative to strengthen financial control, improve the organization of accounting information, and support decision-making thru the use of digital technologies.
Innovación del talento humano en la era digital y su impacto en el bienestar organizacional en la empresa Saturtex
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Orellana Dután Evelyn Tatiana
This project analyzes how technological tools can be innovatively integrated into Human Talent Management at the company Saturtex, located in the city of Cuenca. Currently, the company does not have technological systems or software—whether basic or advanced—that support labor management across the organization. In other words, it has not allocated the necessary investment to incorporate technology and bring its operations up to the standards demanded by the technological market. being. Saturtex is exploring new ways to implement technological tools in order to achieve substantial progress. Some of these tools may include data analytics and automation, which contribute to improving procedures within the workforce and operational areas. However, although technological tools can be applied in different areas of the company, they also present several challenges. One of these challenges is that employees may feel overwhelmed if they are unable to properly use these tools, especially when there is insufficient training, making implementation more difficult. The purpose of this project is to effectively analyze the use of technological tools within Human Talent Management, ensuring that employees feel confident in applying these tools in the future.

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