Diseño Gráfico

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Diseño de la marca turística y desarrollo de una campaña publicitaria para el Gobierno Autónomo Descentralizado Parroquial de Baños de Cuenca
(Instituto de Tecnologías Sudamericano, 2023) Carlos Eduardo Quinde Morocho; Duval Orlando Toral Aguirre
For the execution of this project, an investigation was carried out in the Baños parish GAD, likewise carrying out a survey not only to the locality but also openly to the community in general, where we obtained 136 responses in which the elements that we use to make the tourist brand, thus giving a corporate image to the parish, where we promote by carrying out an advertising campaign for social networks such as Facebook and Instagram, providing a visual, unified and distinctive identity. The result obtained was recognized and approved by the parish GAD, always supported based on the design criteria. Also, a promotional video of the parish was made with its various tourist places. To the forementioned, the Corporate Identity Manual was also added, which contains all the parameters and rules to follow when applying the brand, generating uniformity in all its visual identity. The research and application processes are essential for the creation of the corporate identity of the parish, thus ensuring that the Baños parish GAD in the city of Cuenca manages to generate more tourism.