Diseño Gráfico

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Browsing Diseño Gráfico by Author "Bryan Ismael Suárez Maldonado"

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    Diseño de packaging para mejorar las estrategias de venta de la empresa “Blooming Boutique” en la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Paula Dennise Bermeo Luzón; Bryan Ismael Suárez Maldonado
    The following document deals with the design of packaging to improve the sales strategy of the company "Blooming Boutique" in the city of Cuenca, province of Azuay, with the help of the knowledge acquired in the graphic design career, each subject has contributed a different and relevant value in the formation of us as professionals, as well as students, for which the different development of each company in the commercial sector was taken into account, giving way to the next project. We worked with the "Blooming Boutique" brand, its clients and its sales data, which provided us with varied information, but of great value for the design and sales strategy, therefore, the creative part of designers as in the usefulness that the package can provide to the client, this in order to be able to elaborate more versatile and higher quality package proposals, with which customers can better understand the brand, as well as expand its image. to others. Today and today, marketing strategies are not only based on the final product, they also focus on the advertising part, leaving a very important key factor and that is a point of vital importance at the time of purchase and that is the presentation of the product. product, Packaging comes into play here, since this tool has a proportional weight to the sales factor. The packaging is usually left in the background, which can negatively affect when it comes to selling a product, more than one person has not bought a product, because from the beginning it looks "cheap", "bad", "made of bad materials", among many other things, then, taking into account, this tool is a key factor to develop, where different alternatives can be taken to make it more attractive to the public, so that a newer and even more efficient product is seen, significantly improving not only the name of the brand, but also its image, be it with illustrations, concepts, colors, etc.