Diseño Gráfico

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Browsing Diseño Gráfico by Author "Andrea Estefanía López Llerena"

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    Campaña publicitaria sobre la Cirugía de Catarata y Cirugía de Pterigion para la Fundación Hogar del Ecuador de la Clínica Hospital Del Día
    (Instituto de Tecnologías Sudamericano, 2023) Andrea Estefanía López Llerena; María Gabriela Pauta Quezada
    This degree project is aimed at creating an advertising campaign for social networks focused on the Cataract Surgical Package and Pterygium Surgical Package offered by the "Fundación Hogar del Ecuador", which is located in the Ambulatory Surgical Medical Center known in Cuenca as "Hospital del Día". The main objective is to generate a proposal that adapts to the needs of the foundation and is understandable to all audiences, since the target of this clinic is very broad. The campaign will be disseminated through the social networks that the foundation currently has, being these Instagram and Facebook, in order to renew the image that previously handled. This proposal is designed for 2 months and has a total of 36 posts, which are divided into 24 advertising arts and 12 animations with motion graphics for instagram reels.