Browsing by Author "Segovia Benalcázar Cristian Andrés"

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    Sistema de comunicación visual interactivo para fortalecer la experiencia del cliente en la cervecería Cervimundo
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Segovia Benalcázar Cristian Andrés; Tenempaguay Aguinsaca Carmen Estefanía
    This research proposes an interactive visual communication system to enhance the customer experience at the Cervimundo brewery, located in Cuenca, Ecuador. The identified problem is the limited interaction between customers and the establishment, caused by a lack of visual resources that facilitate understanding of the beer and food offerings. This negatively impacts decision-making and the overall customer experience. The proposal includes the development of two physical menus, as well as augmented reality infographics. Design Thinking was adopted as the working methodology due to its adaptability to graphic design projects. High-fidelity prototypes were tested in real-world environments, yielding favorable results in key aspects such as functionality, ease of use, and information comprehension. It is concluded that incorporating cutting-edge tools within a visual communication system helps users make informed decisions and strengthens the brand's innovative identity.