Browsing by Author "Romoleroux Muñoz Ronald Adrián"

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    Identidad visual corporativa y sistema estratégico de comunicación institucional orientado al fortalecimiento de la imagen, posicionamiento y gestión del Gad Parroquial de Jima, cantón Sígsig
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Romero Sinchi David Sebastián; Romoleroux Muñoz Ronald Adrián
    This graduation project presents the development of the corporate visual identity design and the strategic communicational and institutional system for the Parochial Autonomous Decentralized Government (GAD) of Jima, located in the Sígsig canton. A visual and communicative deficiency was identified, which has limited the projection of the area's historical, cultural, and scenic richness, hindering its administrative management and weakening the sense of belonging within the community. To address this, a mixed methodological approach was implemented, structured under Bruno Munari's design methodology. Through fieldwork and desk research—including public surveys, in-depth interviews with institutional stakeholders, documentary analysis, and direct observation—it was possible to diagnose the institution's current state and decode the most representative elements of Jima. As a result, a graphic conceptualization was developed and consolidated into a Corporate Visual Identity Manual, alongside the redesign of its website and a digital applications system adapted to contemporary needs for transparency and information dissemination. It is concluded that graphic design, applied as a strategic tool, transcends mere aesthetic value and becomes a medium for social connection. This proposal provides the Parochial GAD with normative guidelines that structure its communication, strengthen its public legitimacy, and indirectly boost local tourism and economic development by projecting Jima as a dignified and competitive territorial brand.