Browsing by Author "Paola Lizeth Puzhi Sicha"

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    Propuesta para creación de la Ruta Turística – Ecuestre Cuenca, Quingeo, Cuenca provincia del Azuay, Ecuador
    (Instituto Tecnológico Sudamericano, 2025) Paola Lizeth Puzhi Sicha
    The present project, titled "Proposal for the Creation of the Equestrian Tourist Route – Cuenca – Quingeo – Cuenca, Azuay Province, Ecuador," aims to contribute to the development of sustainable tourism in the parish of Quingeo through the creation of a route that highlights the area's natural and cultural attractions. First, a baseline analysis of the area's tourist attractions will be conducted, including the identification and evaluation of natural, cultural, and recreational resources. This will help to understand the current state of tourism in the region, identifying both its strengths and weaknesses. Factors such as accessibility, existing infrastructure, visitor perceptions, and the opinions of local residents—who are key to the success of any tourism initiative— will be taken into account. Based on this information, the Equestrian Tourist Route Cuenca – Quingeo – Cuenca will be designed, offering a unique experience that connects visitors with the area's nature and culture. This route will not only seek to attract national and international tourists but also promote local tourism, providing a sustainable alternative that benefits the community. Finally, a promotional plan for the Equestrian Tourist Route will be developed, including marketing and outreach strategies. The goal is to raise awareness of this new tourism offering, emphasizing its value not only as a recreational activity but also as a means of preserving cultural identity and promoting the economic development of the parish. Through this proposal, a positive impact on the local economy is expected, fostering a tourism model that respects and values the resources of Cuenca and Quingeo. Surveys and interviews will also be used as data collection methods to assess potential tourists' acceptance and interest in this Equestrian Tourist Route.