Browsing by Author "John Santiago Quizhpe Saquicela"

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    Dirección de arte en la creación de una marca “Streetwear” enfocada a centennials en la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) John Sebastián Guamán Loyola; John Santiago Quizhpe Saquicela
    Due to the boom of urban fashion specifically streetwear in the city of Cuenca, and the increase in the consumption of various garments of various national and foreign brands, this project aims to create a brand of streetwear t-shirts with its own identity and approach, based on the current context of urban culture in the city and encourage the use of the same in an audience such as centennials. To do this we have investigated in depth the specific public through surveys generating data that have served for the creation of an urban graphic identity applied to a streetwear brand called "KCHETES" using graphic design and various vector techniques of digital illustration based on urban art such as graffiti "bombs", "tags" and "characters", in addition to this is the sport of skateboarding, to create motifs and prints of the various garments as well as product labels and various mockups. "KCHETES" is a brand that aims to empathize with its specific audience and with anyone who is attracted by it, as well as introduce to the local market a new concept in terms of urban fashion more specifically streetwear giving the consumer public of this style a different alternative with a fresh design and attractive illustrations that encourage its massification and dissemination.