Browsing by Author "Guachichullca Baculima Karen Doménica"

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    Elaboración de una estrategia de comunicación digital a través de la creación de una revista y un plan de marketing para promover el turismo en la parroquia de Chiquintad, Cuenca
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Cárdenas Contreras María Victoria; Guachichullca Baculima Karen Doménica
    This degree project exposes the development of a digital communication comprehensive strategy for the parish of Chiquintad, that is located on Cuenca city, with the purpose of Strengthen its institutional image and ensure its projection as a tourist destination. The purpose begins as recognized the weaknesses of the visual identity from the parish GAD and from of the comunication process, which has limited the effective transmission of its natural attractions, cultural and heritage.To solve this present problem, the application of three tools was established: A visual identity manual that contains institutional graphic guidelines, a digital communication guide for social networks y digital tourist magazine focus on promoting the potential of the Chiquintad parish. The same tools look to ensure the visual coherence, improve the presence on digital media and create a closer connection with the community and the potencial tourist. Beside the investigation supports the previous studies about the local tourist development, identity of the territory and the corporate visual communication. Finally, the application of this digital communication strategy it will allow to project a solid image and profesional for the parish, also it will encourage their cultural identity and promote a better way of communicating that at the same time it is more attractive and participatory in digital media.