Browsing by Author "Ana Marlene Chimbo Llivipuma"

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    Gestión turística: Desarrollo de un manual para mejorar la operatividad y procesos relacionados con los servicios y productos turísticos del parador el Chorro, cantón Girón
    (2019) Ana Marlene Chimbo Llivipuma
    The objective of this study was to identify the aspects to be improved in the “El Chorro” tourist hostel, which served as a support along with the information collected from tourists and staff working in this place, for the development of a quality manual the services of lodging, restaurant and concerning the adventure sports canopy, swing and Tibetan bridge. The type of research was descriptive, not experimental, in the field and among the main determinations it was obtained that “El Chorro” hostel had deficiencies in elementary conditions of its tourist services and products, which could be addressed with the basic training supported in the manual that describes the standardized minimum considerations that operational and administrative personnel must take into account. The general assessment of the visitor is good, so the general management must make efforts to maintain and increase it, this results in greater interest and loyalty of tourists and therefore higher income.