Marketing Digital y Negocios

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Plan de marketing digital para el posicionamiento de la empresa “Team Digital” en el periodo 2025 - 2026
(Instituto Superior Tecnológico Particular Sudamericano, 2026) Heras Arévalo Gabriela Valentina
This research project aims to design a digital marketing plan to improve the positioning of the company “Team Digital” in Azogues. Through a situational diagnosis, it was identified that the lack of planned strategies limits the business’s visibility, relying exclusively on organic growth. The methodology applied is descriptive in nature with a mixed-methods approach, using tools such as surveys and mystery shopper techniques. These instruments allowed the collection of precise data regarding weaknesses in customer service and interaction on digital platforms. As a result of the research, strategies are proposed that combine the marketing mix with the strengthening of the company’s administrative and operational structure. The tactics include the creation of content focused on building consumer trust and the formalization of internal processes to optimize the purchasing experience. The financial validation of the plan demonstrates high profitability, with a 139% return on investment over a six-month period. It is concluded that the professionalization of digital management is key to the sustainability of the business in the technology market.