Browsing by Author "Walter Adrián López Santander"

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    Sistematización de la identidad institucional del Instituto Tecnológico Universitario Sudamericano mediante plan de branding y prototipo de sitio web
    (Instituto de Tecnologías Sudamericano, 2022) Walter Adrián López Santander; Erika Carolina Pacheco Gómez
    The digital age has revolutionized every aspect of education, changing educational methods and improving the level of future students. With this advancement many of the educational enterprises have forged a distinction in the field of learning, the Instituto Superior Tecnológico Particular Sudamericano aims that students open field in the generational era with knowledge that will encourage them to have the best educational level and be part of this distinction at pedagogical level. The present research work is described within the institutional framework and the web environment; at present the user’s perception of these two aspects of development is very relevant. With this project we intend to demonstrate the scope of using institutional identification in an appropriate way and develop a graphical web interface according to the needs of the user, the same that generate dynamism, belonging and distinction, factors that would provide an adequate positioning. The objective of this research is to emphasize the importance of regulating the institutional image and correct use, for the different uses; on the other hand, to determine that a graphical web interface correctly structured with elements of the brand endowment of order, sobriety and lead the user to have a navigation that is easy to understand. The execution of this project will highlight, the knowledge gained in the career of graphic design, exposing our skills in the elaboration of a manual of institutional identity destined to systematize the image of the South American University Technological Institute, as well as a prototype of high fidelity for the graphical web interface of the same. It describes the methodologies and explains the creative process.