Browsing by Author "Santiago Javier Sánchez Cabrera"

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    Línea gráfica y promoción publicitaria de la organización Orgaepsi
    (Instituto de Tecnologías Sudamericano, 2020) Santiago Javier Sánchez Cabrera
    Advertising on social networks (Facebook-Instagram) has incorporated new opportunities to help companies, brands or organizations in terms of advertising. These advertising media are the new promotional weapon allowing short-term notoriety to be generated, they have advanced segmentation and help to strengthen the brand. Social networks are no longer seen as entertainment but also as one more way to take a business further. One of the main failures of many new brands or organizations is the lack of connection to the target they are targeting. In this case for the reason that they do not have an established graphic line which highlights and exposes what the organization wishes to show to the public. This project is focused on changing the vision and opinion of the aforementioned target, through the design of its graphic line and advertising, so that with the proposed changes confidence and security can be provided, thus achieving a correct position in the market.