Browsing by Author "Richard Emmanuel Bernal Medina"

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    Publicidad con realidad aumentada para la marca Cemento Atenas
    (Instituto de Tecnologías Sudamericano, 2023) Richard Emmanuel Bernal Medina
    In a general framework of the project, people and their requirements advance together with other important areas for social, personal and technological development, therefore, innovations in these fields are necessary, even more so if we talk about a company that which should always take into account the development and new booming trends that encourage potential customers to interact with these tools that in this case are used for advertising at points of sale, based on augmented reality, this tool can be used in these spaces allowing us to experience our reality with 3d elements and their respective information. The objective consists of a new way of informing the client about the products that the company offers and updating conventional advertising to a current one, through booming augmented reality technological tools, allowing it to be combined with the field of graphic design. To start with this, several methodologies were proposed that are suitable for the project, of which Gavin Ambrose and Paul Harris have allowed with their seven methodological steps to reach the final objective, from a briefing to establish strategies to an analysis of all the information and how execute the same in an effective program for the public.