Browsing by Author "Pedro Marcelo Tacuri Ayavaca"

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    Creación de manual de identidad visual corporativa y campaña publicitaria en la red social Facebook, Instagram y Twitter de la “Granja Escuela Ecológica Learnaya” de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2020) Pedro Marcelo Tacuri Ayavaca
    In the present project, we designed the logo and the visual corporate identity manual for the "Learnaya Ecological Farm School". Now for the development of the project we proceed to mention or detail the parameters in which we will work or improve its image, such as the design of the logo and corporate visual identity manual. Therefore we began to design the logo by taking some of the characteristics that identify them as mountains and lagoon behind the Farm School, in this case we used those elements for the simple fact that this reference gives much to say about the Farm School. This will be based mainly on the analysis of the problems encountered during the project, and then an analysis will be made to begin with the sketch that will be the new logo, making any changes that may be necessary for a better identity. The graphic line corresponding to the Farm School will be taken into account when the vectorization begins after the sketch is approved. On the other hand, the corporate chromatic was used green, cyan and blue, as these three colors are associated with nature, loyalty, peace, these three colors were defined for both the isologian and the typography respectively. The typography is in line with the imagotype because it is rigid and shows freshness, relaxation and loyalty, which is what characterizes the company. We brought together all these elements described and applied them in different ways to use the brand. The intention is to use a digital marketing campaign on the social networks Facebook, Instagram and Twitter to publicize the services it provides, so that they know everything that the people of Cuenca have to offer. To fulfill this task, the methodology of research, interview, data collection and peer analysis was used. In this way, sketches for the new imagotype and the marketing campaign were developed and finally digitized and laid out in the different Adobe programs.