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  1. Home
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Browsing by Author "Paul Santiago Morocho Barros"

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    Creación de arte inmersivo para las esculturas “Envueltos” y publicidad BTL para la galería de arte contemporáneo Off
    (Instituto de Tecnologías Sudamericano, 2024) María José Lojano Tacuri; Paul Santiago Morocho Barros
    In the Off art gallery, contemporary art has been considered one of the greatest artistic expressions over the years. However, with the passage of time, this place has been affected by the advancement of technology, as many people have stopped visiting recreational places like museums, art galleries, and other related exhibitions. To solve this problem, the main objective has been set to create immersive art and implement an advertising strategy that maintains the interest of young people, allowing this gallery to be promoted more effectively without losing its essence and attracting more people. The most outstanding artworks in this gallery are three sculptures called "Wrapped," which address the theme of a person being submerged in various vices. With this in mind, various animations have been proposed to be projected on the walls as support for the proposed project. Additionally, an advertising strategy based on BTL (Below The Line) advertising will be implemented to reach more people and increase social media activity.

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