Browsing by Author "Naranjo Cedillo Katia Denisse"

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    Desarrollo de recursos digitales interactivos para la visibilización y revalorización del trabajo artesanal en Cuenca para el CIDAP
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Arpi Pesántez Josseline Margarita; Naranjo Cedillo Katia Denisse
    With its focus on preserving and promoting artisanal heritage as a living tradition, the CIDAP Museum of Folk Arts faces the challenge of a primarily static exhibition format, which limits participation and accessibility in understanding and appreciating artisanal work. To address this situation, drawing on graphic design and multimedia tools, the goal of this project was to create interactive digital resources as a contribution to reexamining the craftsmanship represented in the museum’s collections. Research was conducted using a mixed-methods, descriptive approach, employing the action research method, including direct and indirect observation, interviews, a focus group, and a survey of young people aged 15 to 30 in downtown Cuenca. The methodology developed by Ambrose and Harris was used to develop the proposal, incorporating vector illustration, 3D modeling, digital animation, and interactive programming. As a result, four interactive resources were designed that allow visitors to interact through body movement, sound, and augmented reality via QR codes. The results demonstrated that the public is very receptive to this type of initiative, confirming that graphic design is a strategic tool for cultural mediation capable of enhancing visual communication, visitor engagement, and the revitalization of the value of CIDAP’s artisanal heritage.