Browsing by Author "Morocho Sanmartin Jonnathan Patricio"

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    Desarrollo de rebranding y diseño de un personaje mediante modelado 3D para la humanización de la marca Speed Net en el cantón Oña
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Morocho Sanmartin Jonnathan Patricio
    The project proposed a rebranding strategy for Speed Net, an internet service provider in the Oña canton, with the aim of refreshing its visual identity, improving brand recognition, and making its communication more relatable to the public. The research employed a quantitative and descriptive approach, utilizing surveys administered to 28 users, direct observation, and a review of graphic references. The data obtained confirmed that the company already has a presence in the canton, although its image lacks consistency and its digital presence remains limited. Using Design Thinking methodology, the project focused on redesigning the graphic identifier, selecting a blue and yellow color scheme, defining an institutional typeface, and creating applications for print and digital media. A corporate character was also developed using 3D modeling, designed to convey approachability, dynamism, and professionalism. The proposal includes elements for social media, promotional materials, vehicles, merchandising, and an identity manual, thus forming a more organized, flexible visual system that reflects the reality of the Oña canton.