Browsing by Author "Mayra Isabel Naula Heredia"

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    Estrategias de publicidad para visualizar a la Academia Glissade de la ciudad de Cuenca, durante el periodo 2024
    (Instituto de Tecnologías Sudamericano, 2024) Katherine Mercedes Mejía Solano; Mayra Isabel Naula Heredia
    The central issue is the creation of advertising strategies for the Glissade Academy in the city of Cuenca given that, although there are advertising media about ballet, it is not given the support or dissemination it deserves compared to other performing arts, which is why Our goal is to give more visibility to the academy and thereby promote classical dance. The methodology used is Design Thinking because by redesigning its graphic identifier, a photobook, posters and a roll up create a greater impact on the public, satisfying their needs. The findings that were obtained are that with the creation of these advertising materials, this artistic discipline will be given more relevance. The results obtained are that the advertising image of the company was improved, making it more popular among the public, encouraging the support and dissemination of this type of performing art. In conclusion, it was possible to provide a better image of Academia Glissade through advertising media that will be used within the place as well as for events held, obtaining greater visibility in the city.