Browsing by Author "Mateo Sebastián Muñoz Carrión"

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    Elaboración de un manual de identidad corporativa y desarrollo de kit lúdico para el Centro de Estimulación Citra
    (Instituto de Tecnologías Sudamericano, 2024) Mateo Sebastián Muñoz Carrión
    This project is based on quantitative research with the sole general purpose of producing a corporate identity manual and developing a play kit for children with autism for the Citra Stimulation Center, located in the city of Cuenca. The motivation of this project arises from the need to develop a medium where a well-established corporate identity can be presented and also the need for appropriate teaching material that responds to the needs of each of the children, bearing in mind that each of these materials will be of great help both for the recognition of the brand, as well as for the evolution of the child with its concentration, recognizing objects through images and its integral development. The aim is to develop tools that not only improve the institutional image of the stimulation centre, but also provide educational resources that support the integral development of children. The process began with interviews with Lic. Paola Flores, Director of the Citra Stimulation Center. These interviews made it possible to identify essential aspects for the layout of the identity manual and to determine several fundamental aspects for the development of the playful kit. The corporate identity manual was designed so that users and teaching staff are aware of the mission, vision, corporate colors, correct uses of the brand, etc. In the same way, the play kit was designed with the sole purpose of helping children with autism to feel confident in and out of the classroom. The creation of each of the kits was carried out in Adobe Illustrator to ensure a coherent and adequate graphic line. The objective of developing an identity manual and developing a play kit for Citra was achieved through meetings, interviews and trial and error actions in each of the games. The kit was designed as a support material for students with the need to be able to contribute positively in their evolution with this disorder with the help of Adobe tools (Illustrator – Indesing). This project aims to improve the condition of each of the students who suffer from ASD and also to provide support with the identity manual for the stimulation center, strengthening the prestige of this valuable career.