Browsing by Author "Mateo David Lazo Luna"

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    Propuesta para la creación de la Ruta Turística: Cascada de Tasqui, Complejo Turístico Yurag-Cocha y la Loma de Cazha en la parroquia de Santa Ana, cantón Cuenca, provincia del Azuay, Ecuador
    (Instituto Tecnológico Sudamericano, 2025) Mateo David Lazo Luna
    The project aims to develop a proporsal for the creation of a tourist route in the parish of Santa Ana. It will include attractions such as the “Cascada de Tasqui”, “Centro Turístico Yurag-cocha” and “Loma de Cazha”, with the objective of promoting tourism in this region and local development. The problem identified in this research is the lack of recognition and promotion of these attractions. The lack of actions to integrate these sites into a route has led them to be little exploited, representing a challenge for the parish to position itself as a tourist attraction. For this research, a general objective was established and in order to achieve an integral development, three specific objectives were defined. As the first objective, a baseline analysis of the attractions of the tourist route was carried out. For this purpose, a documentary review was carried out, allowing for the compilation of the tourist cards corresponding to each attraction. As a second objective, the proposed tourist route was designed, with field visits and using geolocation tools. A trail was traced connecting the three attractions. In addition, proposed itineraries and a name for the route were developed, all based on the results of surveys to determine the public's preferences regarding the route. As a third objective, two promotional proposals were developed: a brochure and a promotional video, designed to increase public outreach. These promotions were presented to the GAD of the parish, reaching an agreement to hold meetings to disseminate these promotional tools among the local communities. This research achieved the established objectives, generating extra recommendations for the parish of Santa Ana in the area of tourism. The results demonstrate the potential of the proposed route to increase the recognition of the parish and consolidate it as an outstanding tourist destination.