Browsing by Author "Mariuxi Maribel Cartuche Cango"

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    Diseño de la imagen gráfica y comunicación digital para la empresa “Más Tecnología Pc” de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Karina Lizbeth Bermeo Padilla; Mariuxi Maribel Cartuche Cango
    This document contains the development and renewal process of the brand "Más Tecnología PC". The main objective of this project is the proposal of a Branding Plan to position the brand in the city of Cuenca. Nowadays, branding has become indispensable but not optional, so a company that sells technological products is at a total disadvantage compared to one that has a graphic image. In this document you will find the different essential sections that have been followed for the realization of this graphic image; objectives, methodologies, justification, formulation of the problem and budgets. During the process we have used our knowledge acquired during the career and we have learned to investigate and draw conclusions about branding.