Browsing by Author "Marcos Xavier Chicaiza Piedra"

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    Branding corporativo y rediseño de la imagen de marca para la Clinica Dental Vital Dent
    (Instituto de Tecnologías Sudamericano, 2022) Marcos Xavier Chicaiza Piedra
    The Corporate Branding of the Vital Dent brand has been developed through the use of digital tools. Due to the lack of identity that the studied business presents, as well as the deterioration of the perception that it suffers, a series of techniques have been implemented, idealizing a clinic where its clients connect with the brand, standing out professionalism forming a business with projection not only in the short term but also in the long term. Thanks to previous research, the imagotype has the perfect details (Chromatics, typography, breathing space, vectorization, imagotype, isologo) to achieve the harmony of all its elements without suffocating the view. Finally, the preparation of a corporate manual diagrammed with a digital tool, taking into account all aspects such as: image, measurements, transparency, typography, secondary versions, areas of respect, etc. Required for instant acceptance within the target to which it has been addressed.