Browsing by Author "Marco Heinz Sánchez Méndez"

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    Creación de identidad gráfica del cantón Déleg para mejorar el turismo mediante la elaboración de estrategias publicitarias
    (Instituto de Tecnologías Sudamericano, 2023) Marco Heinz Sánchez Méndez
    Déleg is a catón of the Province of Cañar, which consists of a great gastronomy and tourist places. Over the years, its (GAD) Decentralized Autonomous Government have generated different tourist brands, none of which has had a good impact on the population, all of which have been developed without the correct technical and investigative processes. Based on this problem, we propose the development of the tourist brand of Catón Déleg and likewise the creation of an audiovisual advertising strategy to raise its positioning. The focus of this project will be through a qualitative-quantitative study, which must have graphic processes and the application of surveys and interviews. With this project it is expected that it will generate a high interest in the inhabitants of the canton, as well as in its authorities.