Browsing by Author "María José Sarmiento Campoverde"

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    Creación de una estrategia visual y digital post pandemia en el caso del estudio de la empresa Cobre Premium en la ciudad de Azogues
    (Instituto de Tecnologías Sudamericano, 2022) Daniel Esteban Fajardo Fajardo; María José Sarmiento Campoverde
    The objective of this research is to redesign the image of the Cobre Premium company located in the city of Azogues, the positioning of the company has evolved its business while remaining sustainable, it was born with the idea of exporting non-ferrous metals, to proceed to recycling and carry out a classification of scrap metal, the Cobre Premium company is committed to the environment, through recycling it seeks environmental education to reduce contamination, this way it demonstrates its environmental social responsibility with its interest groups. The current corporate image is not well defined, the lack of social networks has made the company little known, the methodology used is qualitative-quantitative, which will allow us to collect the necessary information for our research. Our strategy is based on creating a change in the image that represents in a clearer way what the Cobre Premium company has to offer. In this way, it is expected that it will not only reach different parts of the country, but also through the advertising posters that will be placed on social networks demonstrating the social responsibility of the company to raise awareness.