Browsing by Author "María Gabriela Montero Bermeo"

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    Plan de branding y publicidad para incentivar el turismo rural en el “Mirador Loma de Monjas” de la parroquia Turi
    (Instituto de Tecnologías Sudamericano, 2023) María Gabriela Montero Bermeo; Isabel Carolina Quizhpe Atancuri
    In recent years, tourism in Ecuador, has become a key piece in the development of the economy. Due to the pandemic of COVID-19, the tourism sector was affected in a negative way nevertheless, as a result of this new small business have been emerging. Many of them aimed to develop rural tourism in various parts of the country. They are seeking to give it greater relevance and welcome visitors whether from Ecuador or abroad. This Project is focused on the “Mirador Loma de Monjas” from Turi Parish. It describes how tourism in this place has emerged after the pandemic, since its inhabitants are who have taken the first step to make it a place where visitors can perform various outdoor activities. That is why the main objective of all this is to promote and encourage these attractions and thus improve tourism in the Mirador. The methodology used in the development of the project consists of seven steps to follow, which allows the solution of problems through creative ideas. We inquired among the inhabitants of Cuenca city to get to know how familiar they are with the place “Mirador Loma de Monjas”. Since there was no visual identifier for it, we proceed with the Branding. We took pictures and videos to use them as advertising resources which will be posted on social media.