Browsing by Author "María Fernanda Morales Carabajo"

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    Propuesta de la elaboración de una guía turística digital de los diferentes atractivos naturales y culturales de la parroquia Molleturo.
    (Instituto Tecnológico Superior Sudamericano, 2021) María Fernanda Morales Carabajo
    In Molleturo parish there has been a lack in the tourist field, for this reason the proposal of this digital guide is given in which we present the main heritage attractions of Molleturo; The parish has an important history, culture, traditions and natural beauties that have not been adequately developed in the tourism sector and many of them are being forgotten and many others are in notorious deterioration.The main purpose of this guide is to attract national and foreign tourists, in order to improve and promote tourism, thus encouraging equitable and fair development that generates economic benefits for all community stakeholders. Through this guide, the implementation of digital strategies for the tourist promotion of destinations of the Molleturo parish is sought. The importance that this guide will bring to visitors is identified, where they can find information that is easy to understand for the user, that is, it avoids complex languages and lexicons, that the content is clear and specific about each attraction, since the parish does not have tourist guides to obtain information through them and for entrepreneurs who could implement these attractions in different tourist packages. It was carried out starting with information gathering and field observation as well as books and one of the methodologies used is a qualitative approach; through interviews with people in the community and quantitatively as surveys that were carried out to carry out the preparation of this guide.