Browsing by Author "María Cristina Villavicencio Jácome"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Marketing turístico: Guía turística digital para la promoción del Cantón Paute y sus áreas de influencia, provincia del Azuay
    (Instituto Tecnológico Superior Sudamericano, 2020) María Cristina Villavicencio Jácome
    The present research work entitled “Digital tourist guide for the promotion of the Paute canton and its areas of influence, Azuay province” represents an important tool to improve the tourist activity in the Paute canton, because in the tourism sector they are entering these technologies for promote marketing and marketing activities to encourage tourism activity using these strategic and high impact communication elements as a promotion to reach a wider audience. That is why taking hand in hand implementing a digital tourist guide is very new since the diffusion of attractions is considered one of the main travel motivators Currently, the municipal GAD of the Paute canton does not have an official tourist guide, however, there are prototypes made previously that have not reached their objective, so the need arose to carry out this project, which was done by applying the proposed methodology. This project is aimed at creating a digital tourist guide through a FanPage where you can see updated content and information of attractions, activities, festivities, maps, georeferencing, and tourist plant of the Paute canton, which can be an innovative tourist tool in learning processes near the canton. In addition, a mobile application was developed for mobile phones with Android operating system included within the free FanPage to download and facilitate the interaction of tourists with the information of the Paute canton.