Browsing by Author "Loja Marca Fernando Ismael"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Rediseño de la identidad gráfica del GAD parroquial rural “Luis Cordero Vega” del cantón Gualaceo y su aplicación en un sistema gráfico de señalización y comunicación visual
    (Instituto Superior Tecnológico Particular Sudamericano, 2026) Loja Marca Fernando Ismael
    This degree project aims to redesign the visual identity and develop the signage system for the Parish Rural Autonomous Government (GAD) "Luis Cordero Vega," located in the Gualaceo canton. The identified problem was the lack of a coherent institutional image, which caused a communicative disconnection with the citizens and made its strategic resources invisible. Following the Design Thinking methodology, field research was conducted to synthesize the parish's identity into three pillars: faith and architecture (Church), biodiversity (Collay Forest), and the vital resource (Water), positioning the parish as the water heart of the canton. The results include a visual identity manual based on the Montserrat typeface and a functional signaling system. The project stands out for its technical and financial viability, with an institutional management of $2,000.00 dollars for its physical implementation in the territory, thus ensuring the professionalization of the public image and the strengthening of the local sense of belonging.