Browsing by Author "Lisseth Adriana Cabrera Gutama"

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    Sistematización de identidad de corporativa de la empresa “Los postres de Xime” de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2023) Lisseth Adriana Cabrera Gutama
    The visual identifier, also known as a logo, is a fundamental tool in the world of business and advertising. The logo is the graphic representation of the brand and it allows consumers to quickly identify a company and differentiate it from its competitors. A well designed and well-positioned visual identifier can create a lasting impression in the consumer's mind and can help build the brand identity in the long term. In addition, the logo can also be used in different marketing materials, such as business cards, brochures, and ads, to create a consistent and recognizable image of the brand at all customer touchpoints. In summary, a strong and well-designed visual identifier is essential for the success of any brand in today's market. Brand values are the fundamental principles that guide the actions and decisions of a company. These values form the foundation of the company culture and are essential for building the brand identity. Brand values must be authentic and consistent with the company's vision and mission, and must be communicated clearly and consistently to employees, customers, and other stakeholders. Some examples of brand values may include innovation, quality, sustainability, diversity, and social responsibility. A brand that effectively demonstrates and promotes its values can generate loyalty and trust among consumers and differentiate itself from competitors in the market. In summary, brand values are essential for building a strong and successful brand.