Browsing by Author "Leonel Alexander Amón Gálvez"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Producto audiovisual turístico comunicativo del santuario de la virgen de la nube
    (Instituto de Tecnologías Sudamericano, 2023) Leonel Alexander Amón Gálvez
    The research focused on exploring how audiovisual production can promote tourism at the Sanctuary of the Virgin of the Cloud in the city of Azogues. It was found that the lack of adequate audiovisual production can have a negative impact on the tourist destination's image. Therefore, a qualitative-quantitative research was conducted using interviews and surveys to address the problem and develop an audiovisual product that promotes the tourism and economic development of the Sanctuary of the Virgin of the Cloud and the city of Azogues in general, concluding that high-quality audiovisual production is essential to achieve the research objective. According to the surveys realized, it was concluded that 44.1% consider that the best way to transmit information and knowledge is through a video material. On the other hand, the majority of the surveyed people refer to feeling culturally identified, which gives us a hope for exploiting this sector in the tourism industry. Today, the presentation of information through audiovisual content is much more effective than reading texts or magazines, as it is closer to the public and easier to share and viralize. An audiovisual project has been initiated to collect information and generate visual elements that represent the community. The result of this project can be used in various media and social networks.