Browsing by Author "Leonardo Patricio Amay Martínez"

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    Actualización del identificador visual y campaña publicitaria en redes sociales de A.F.U.T. de la provincia del Azuay
    (Instituto de Tecnologías Sudamericano, 2022) Leonardo Patricio Amay Martínez
    The analysis that will be carried out in this work will be to update the visual identifier of the Asociación Frente Unido de Taxistas del Azuay “AFUT”, for which the methods and techniques involved in the structure of its image will be used, which will be used for social networks and digital platforms. For this, we will consider a previous analysis of the infrastructure of its brand, promotion, and design which is intended to create a brand that identifies the company minimizing its weaknesses and enhancing its strengths to implement everything mentioned according to its reality. To carry out this project we used Jorge Frascara’s methodology, which focuses on transmitting specific messages to specific groups, focusing on the design of sketches, creation of a corporate identify manual and posts for an advertising campaign on the Facebook social network.