Browsing by Author "Lauro Medardo Calle Mejía"

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    Brandig corporativo para el posicionamiento de la marca Vástago Constructores de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Lauro Medardo Calle Mejía; Paúl Fernando Zhunio Pillacela
    This research project consists of the execution of the viable branding process for the company Vástago Constructores, which will seek to increase exposure and improve the company positioning of the company as a brand. A logo with its corresponding brand manual was designed to carry out the branding process. On the other hand, the creation of social media, printed elements, audiovisual material, and a website for the company with the main element, the logo. For the process, research methods and Graphic Design tools were used that successfully favored the positioning of the company in the construction market, hydro-sanitary systems, and fire-fighting systems.