Browsing by Author "Kenneth William Camacho Quinde"

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    Desarrollo de directrices de composición visual para formatos verticales en medios audiovisuales, presentadas en un libro ilustrado para los estudiantes del Instituto Tecnológico Superior Sudamericano
    (Instituto de Tecnologías Sudamericano, 2024) Kenneth William Camacho Quinde
    This research focuses on developing visual composition guidelines for vertical formats in audiovisual media, aiming to create an illustrated book for students at the Instituto Tecnológico Superior Sudamericano. The issue lies in the lack of specific tools at this institution to teach visual composition rules for vertical formats, which are vital in today's digital era dominated by social media. The methodology employed includes action research, with surveys conducted among students and practical tests to evaluate the effectiveness of the guidelines. As an innovation, the adaptation of traditional composition rules to vertical formats is highlighted, emphasizing the importance of this adaptation for effective visual communication. The results demonstrate the utility of the new rules, reflecting an improvement in students' understanding and application. In conclusion, the study provides a valuable educational tool, enhancing graphic design training to face contemporary challenges.