Browsing by Author "Karla Vanessa Freire Añazco"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Actualización de los atractivos turísticos del Centro Histórico de Cuenca
    (Instituto Tecnológico Superior Sudamericano, 2025) Karla Vanessa Freire Añazco
    The present study, titled "Updating the Tourist Attractions of Cuenca’s Historic Center," aims to evaluate the state of conservation and management of the main attractions in this heritage area. The main issue lies in the absence of an updated inventory, which hinders the proper promotion and preservation of tourism assets, affecting their competitiveness and sustainability. The primary objective is to update information on these attractions to improve their management and conservation while promoting sustainable tourism. To achieve this, a mixed-methods approach was employed, combining qualitative and quantitative methodologies. This included expert interviews, tourist surveys, and documentary analysis based on technical records from the Ministry of Tourism. Among the most relevant findings, it was identified that the attractions lack adequate signage, accessibility for people with reduced mobility, and effective promotional strategies. Additionally, tourists demand more integrated experiences and modern services without compromising cultural authenticity. The results highlighted the need to implement digital visibility strategies and improve tourism infrastructure. An updated and accessible inventory was designed to optimize tourism services and strengthen the destination. In conclusion, updating tourist attractions is a key factor in ensuring their preservation and maintaining Cuenca’s competitiveness as a cultural destination. It is recommended that local authorities implement measures related to signage, accessibility, and digital promotion to enhance visitor experiences and foster more sustainable and well-planned tourism.