Browsing by Author "Juan José Tobar Malla"

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    Rediseño de marca, creación del manual de identidad corporativa y manejo de redes sociales para la empresa Polinox en Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Bryam Mateo Altamirano Pérez; Juan José Tobar Malla
    The next project lies in the redesign of the corporate identifier, as well as a corporate identity manual which includes from the redesign of the isologotype that the company "POLINOX" currently handles and all the regulations for the correct use of the isologotype on different supports and needs. In our graphic proposals it will be possible to show the psychology of color, basic elements of the foundation of design, among others. All this in order that this brand can be remembered and relevant to a public object or commonly called target. And the most important, the process that should have been followed to arrive at the final result presented will be detailed.