Browsing by Author "Juan Andrés Proaño Torres"

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    Creación del manual visual de identidad corporativa y brochure de productos para la empresa Joyería Vásquez de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Juan Andrés Proaño Torres
    The research project is based on the Proposal of a Visual Manual of Corporate Identity for the company Julio Vásquez Jewelry, located in the city of Cuenca -Ecuador, as a response to the research for this thesis project, where the ignorance of the company by the population and it becomes necessary for its owner to give its brand image a visual impact. It must have appropriate technical specifications for use within its market sector through a visual corporate identity manual and brochure for company advertising. Currently in Cuenca, there are several jewelry companies for this reason there is a need to employ and use strategies that favor the advancement of the company, thus improving the level of service in the work they do and thus meet customer expectations and its growing market. For this degree work, an investigation has been developed at the internal and external level of the company by conducting an interview and survey in order to know if its owner and employees believe that a Corporate Identity Manual can help promote the objectives of the company and also allows it to expand its future positioning projection. We obtained favorable results because a visual corporate identity manual was designed according to the concept that represents a dynamic brand, as well as the creation of an advertising brochure so that the company manages its new brand as a new starting point.