Browsing by Author "Jorge Efraín Centeno Juela"

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    Proyecto audiovisual como aporte al reconocimiento de la cultura urbana del Freestyle para la Casa de la Lira de la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2024) Jorge Efraín Centeno Juela; Jonnathan Mateo Patiño Gómez
    In this degree project, we seek to promote the appreciation of hip-hop culture, with special emphasis on freestyle, through a documentary” RIO Y RIMA EL FREESTYLE QUE BROTA EN CUENCA” Given the various expectations that revolve around this phenomenon, the aim is to highlight the most relevant aspects of its creation, development and the impact it has on the city. Artists in action will be featured to highlight the importance of each collaborator. Likewise, tourist points of the city, events, and organizations or institutions that support urban art in Cuenca will be exhibited. Multimedia approaches are proposed as an effective tool for the promotion of urban art, allowing the authentic manifestation of the essence of this culture. In this context, a multifaceted approach will be adopted that fuses research with visual and narrative material, thus challenging the stigmas associated with freestyle through multimedia content. To achieve these objectives, an exhaustive background check will be carried out, addressing the history and origin of freestyle in Cuenca. In addition, research will be carried out on organizations and institutions that support this movement. The background check will provide a solid foundation for understanding the development of urban art in Cuenca and the challenges it faces. This will include interviews with local and national urban artists as well as community members, information will be collected on common stereotypes and the experiences of both artists and the community, research will derive conclusions and recommendations from the project's findings, offering guidance on how to contribute to the growth of urban art.