Browsing by Author "Jonathan Xavier Calle Maura"

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    Diseño de una guía de impresión y terminados gráficos en realidad aumentada para emprendedores, diseñadores, estudiantes y docentes “El Artesano”
    (Instituto de Tecnologías Sudamericano, 2020) Jonathan Xavier Calle Maura; Juan José Vásconez Bravo
    The purpose of this project is to publicize the procedure or processes for printing and final finishes within the printing industry. Through the DESIGN OF A PRINTING GUIDE AND GRAPHIC FINISHES, which will reinforce the entire process mentioned above and with the help of the Augmented Reality tool applied to our guide, it will be taught in a different and much more concise way to our target audience. The first step in the development of our Printing Guide is the collection of information about; the printing processes and final finishes that were provided by the owners of the different printers in Cuenca, as well as information about the Augmented Reality process. The next step is the analysis of counterparts, since this helps us to have a clearer vision of what we want to project. After having a clear idea, we begin the development of the brand for our guide in this case is called “EL ARTESANO”. Once the sketch that best fits was approved, the information gathered in the layout and development of the graphic line for the printing guide in the Adobe Illustrator program was carried out. This resulted in a DESIGN OF A PRINTING GUIDE AND GRAPHIC FINISHES IN INCREASED REALITY FOR ENTREPRENEURS, DESIGNERS, STUDENTS AND TEACHERS "EL ARTESANO" and a very sober graphic composition.