Browsing by Author "Jonathan Steve Garzón Atiencia"

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    Documental audiovisual sobre las culturas urbanas e influencia en la ciudadanía morlaca, para la Casa de la Cultura Núcleo del Azuay
    (Instituto de Tecnologías Sudamericano, 2024) Jonathan Steve Garzón Atiencia; Luis Antonio Pérez Tigre
    This audiovisual project, entitled “URBAN CULTURES”, seeks to project the challenges faced by artists and the lack of empathy towards these groups in a conservative social environment. Through the documentary, the importance of the growth of Metal, Hip Hop and Electronic cultures in the city of Cuenca is highlighted. These cultures not only contribute to artistic diversity, but also play a crucial role in the formation of a local identity. The documentary aims to provide more information about the various musical genres, demonstrating their positive impact on Cuenca's society. It seeks to change the negative perception that exists towards these movements, which are often miscategorized because of the way they dress and the way they express themselves. By showing the personal stories, creative processes and community influence of these artists, the documentary aims to foster greater acceptance and recognition of these urban cultures, highlighting their cultural and social value. The creation of this project was achieved through resources obtained through surveys in private institutions and participation in public and private events. During these events, interviews were conducted with each artist to deepen the magnitude of the problem and develop the content of the documentary. In addition, an imagotype was designed in illustrator, which was animated with After Effects to give life to the visual identity of the project. Drone shots were used to capture aerial views of the city, showing both the urban environment and the areas where part of the documentary was developed. The editing of the documentary was done in Premiere Pro, integrating the interviews and footage to create a cohesive and professional narrative. The Audiovisual Documentary “URBAN CULTURES” Through the documentation of their stories, challenges, and experiences of the artists, we hope to contribute to the recognition and acceptance of these cultures. For the launching of the documentary, we have the support of the Casa de la Cultura Núcleo del Azuay, which will facilitate the screening and promotion of the project. This support is essential to ensure that the documentary reaches a wide audience and generates a significant impact on the community. The launch event will serve not only to celebrate the completion of the project, but also to promote a greater understanding and appreciation of urban cultures in Cuenca.