Browsing by Author "John Pool Avendaño Figueroa"

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    Creación de manual de marca y estrategia de línea gráfica para la Empresa Patatas Cruck's en la cuidad de Cuenca, Ecuador
    (Instituto de Tecnologías Sudamericano, 2024) John Pool Avendaño Figueroa; Paul Alejandro Perrazo Tibanquiza
    This research addressed the topic of creating a brand manual and a graphic line strategy for the company Patatas Cruck’s in the city of Cuenca, Ecuador, because the company lacks a visual identity manual and a graphic line strategy that Help strengthen the image of your company, its history, values, mission and vision was carried out. From this research, the key elements that will make up the identity of the brand were established, such as the logo, corporate colors, typography, among others, the brand manual was then developed for the company that will serve a guide for the correct use of the company's visual elements. In addition, a graphic line strategy will be designed that includes signage, packaging redesign and a catalog interactive, maintaining the order and similarities of all the graphic elements that allow the potato company to project an image and be differentiated in the market. The research of this project was based on the collection of information from books and websites, to justify the effectiveness of the information it was essential to prepare interviews, a methodology with a qualitative approach was proposed to determine the data obtained is very useful to create a solid visual identity for the company Patatas Cruck’s in Cuenca, Ecuador.