Browsing by Author "Jessica Fernanda Aguilar Japa"

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    Creación y diseño de empaques para la empresa “Sweet Power” como estrategia de ventas en la ciudad de Cuenca
    (Instituto de Tecnologías Sudamericano, 2022) Jessica Fernanda Aguilar Japa
    The present work deals with the creation of packaging for the Sweet Power business, which will allow the creation of different box proposals and in turn the redesign of the graphic identifier that will be used in the company's packaging, this will be done with a methodology that will allow collect the necessary information for its development. Through the qualitative data obtained in the investigation, representative elements for the brand were obtained, the same ones that are used in the designs created for each package maintaining its corporate colors, this will allow to make a difference that will help its visual identity so that it can be differentiated from its competition. The proposal was carried out through Design Thinking, which helped to carry it out in a more organized and easy way, each stage managed to carry out tests to obtain the desired results.